Understand the market & adjust

Do you provide HR solutions? Build market awareness and network with HR decision makers through a relationship with Bersin. We provide services that help you adjust to the  market at critical points in your  product evolution.

A competitive edge for solution-provider product, marketing, and sales teams

Resources to support your business

Resources to support your business

Obtain insights into the issues and trends relevant to HR practitioners and gain valuable knowledge about how solutions are utilized through the member website that offers easy access to research content across more than 40 subject areas.

Market intel

Gain insights into your competition through our rich vendor research, as well as our solution-provider database of impartial information about software, service, and content providers serving HR, Learning and Talent management.

Market positioning

Build awareness in the market while differentiating your products and services from competitors by linking your solutions to our research and the knowledge our members gain from our findings.

Custom advisory

Fine-tune the development of how your organization develops overall product strategy and create a roadmap for future discussions with management, marketing, sales, and product development.

“I love Bersin research. I use it consistently to build business cases for customers, to know what's top of mind for the industry and to see where the trends are going.”

VP of Marketing Xyleme

Learn more about Bersin membership

Download the product brochure