Greetings!
Welcome to the August issue of the Bersin & Associates "What
Works" e-learning newsletter. We provide timely tips and techniques
on "what works" in corporate
e-learning, gained from our consulting and industry research projects.
| Key
Challenges in Content Development: Simulations |
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In our recent
study of the market drivers, size, and business potential
for e-learning content development tools, we asked e-learning
professionals to describe their biggest challenges in courseware
development. The number one issue cited was the complexity
in building simulations.
Simulation authoring is an exciting but immature category
of tools and methodologies. In our study of the use of e-learning
development tools, we found that many of the tools are difficult
to use, particularly for less technical course contributors.
Building simulations can be a complex process, requiring
a team-oriented, creative approach involving user design
and programming expertise. One course developer commented
that a single simulation could take weeks to develop.
Simulations are highly effective in providing a hands-on
learning experience and are a fast-growing category of e-learning.
The fall into categories: application simulation, business
simulation, and physical simulation. Simulation authoring
vendors are listed by market share in the study, in addition
to authoring and assessment tools vendors.
Click
here for an executive overview of the study... »
|
| LMS
Implementations: A Market Analysis |
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Last month Bersin & Associates, in conjunction with LTI Research,
conducted an on-line survey of nearly 6,000 subscribers to
understand their current and planned usage of Learning Management
Systems. This study was the first in a series to be sponsored
by the Bersin & Associates - LTI Research partnership.
The results show that LMS systems are becoming mainstream.
Approximately half of all sites surveyed - including large
and small businesses, government and educational institutions
- currently have an LMS installed. This figure is much higher
for large enterprises than for small and medium-size organizations:
fully two-thirds of large enterprises (businesses with 1,000+
employees) are using an LMS as compared with one-quarter
of small and medium- sized organizations (those with less
than 1,000 employees).
The downturn in technology expenditures has caused many
organizations to delay their LMS purchases, but not for
long. Among those organizations that don't currently have
an LMS, 23% of small and medium-size organizations and 42%
of large enterprises are planning to install one within
the next 12 months.
These numbers reinforce our belief that organizations are
gaining business value from these systems since penetration
rates and purchase intentions are relatively high.
More
results from the study... »
|
| The
Four Types of E-Learning |
 |
|
We have found through our research and work with many clients
that learning applications fall into four major categories,
as shown in the table below:
| Category
| What the Learner
Will Do
| Tracking Needed
|
| Broadcast of New Information
| Read
| None |
| Important Knowledge Transfer
| Read, Listen, Answer Questions
| Who took this? |
| Developing New Skills
| Read, Listen, Try new skills
| How much did they learn? What were their
scores? |
| Certifying Competencies
| Read, Listen, Try new skills, Pass certification
| Are they certified?
|
Depending on your business need, any given problem may
be solved using one or more of these four models. If you
are just informing people, the first two models work fine.
If you really need to make sure everyone understands the
new pricing (eg. because it will impact sales revenue or
profitability), you can cost justify the third or fourth
category.
These four categories of e-learning differ in several ways.
They use different media, have different tracking requirements,
and achieve different results. But the biggest difference
between the four models is the time and expense needed
to build content.
Learn
more about the 4 types of e-learning... »
|
| Applying
Technology to Executive Education |
 |
One of the most exciting and least-understood issues in e-learning
is how to apply technology to executive education. The US
Navy has found an innovative approach to using technology
in its "FLAG" University, a program to support the executive
development of its most senior leaders.
FLAG University is a specialized program designed to offer
top Navy officers throughout the world the opportunity to
acquire skills, competencies, and personal feedback to help
them constantly improve as leaders of an incredibly complex
organization. With roughly 600 senior leaders for an institution
with just under 1 million people and a budget well over
$100B annually, the stakes are high. These positions are
very much "CEO" level in responsibility -- responsible for
tens to hundreds of thousands of people and hundreds of
millions to billions of dollars in budget.
Flag University is an evolving initiative that is not "bricks-and-mortar"
bound. Rather, it is a carefully structured continuum of
events and experiences that are presented to each FLAG Officer
and SES (Civilian Senior Executive Service) in a manner
and at a time that makes sense given the individual's projected
career path.
The focal point of FLAG University programs are the five
critical competencies identified by Chief of Naval Operations,
ADM Vern Clark, as essential for every senior leader: (1)
financial management; (2) information management; (3) human
capital management; (4) change management; and (5) leadership.
Learn
more about Executive Education at the Navy... »
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| What's
New |
 |
|
Bersin & Associates has formed a partnership with LTI Research
to conduct a series of industry-wide studies on e-learning
market trends. The first of these studies was conducted last
month and the results
are available now on our website.
We have jut released our study on the e-learning development
tools market entitled E-Learning Development Tools:
What WorksTM. This study reveals the market
size, vendor shares, and usage of e-learning development
tools and technologies.
Find
out more... |
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