In This Issue
2008 Corporate Learning Factbook Finds Management and Leadership Training Receives Highest Percentage of Training Budgets |
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Although management represents a small
percentage of the corporate workforce, it
gets the lion's share of the corporate
training budget, according to Bersin &
Associates' just-published 2008
Corporate Learning Factbook.
Approximately 21% of
training program dollars are spent on
leadership development and
management/supervisory training.
While training directed to top-level
employees is a high priority overall,
specific industries invest heavily in other
employee audiences as well. For instance, in
telecommunications, 23% of training program
dollars are spent on customer service
training; technology companies invest 29% of
training dollars on sales training; and
pharmaceuticals spend 25% on compliance and
other mandatory training.
One of the company's most popular studies,
the 77-page 2008 Corporate Learning
Factbook analyzes a wide range of
metrics, including: budgets, expenditures per
learner, cost per student hour, program
priorities, budget allocations, staffing
sizes, staff to learner ratios, staff to
total spending, technology
usage and budgets, and outsourcing spending.
The study is based on data collected by an
August 2007 survey conducted in partnership
with Training Magazine.
The Factbook offers corporate training
executives baseline metrics which can be used
to assess the efficiencies of their own
corporate training initiatives. The
Factbook includes 130 data points
broken down by company size and industry
sector, so executives can compare their own
metrics with those from comparable
organizations. Bersin & Associates research
members have access to
the 2007 and 2006 Factbooks, which
gives them
three years of data trends with which to
compare their organizations.
Findings from the 2008 Corporate Learning
Factbook will be presented and analyzed
in an upcoming webinar on Tuesday, February
26, at 2:00 p.m. EST. Click
here to register.
Members: Download this study today.
Non-members: Click
here to get more information on this
study, available for $595.
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| Extra Space Storage Leverages LMS to Achieve Business Impact with Learning On-Demand |
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Extra Space Storage, now the second largest
operator of self-storage units in the United
States, is one of Bersin & Associates'
Learning
Leaders for 2007. The company, which
has approximately 2,000 employees in 33
states, achieved recognition for the
implementation of a targeted learning
initiative designed to address a significant
business problem. Revenues from its Consumer
Protection Plans, insurance policies taken
out by storage customers, had dramatically
fallen off in recent years. This simple, but
well executed program delivered dramatic
business results. Ten months into the
program, revenues were up 140% over those for
the previous year and 20% over targeted goals.
This case study examines the transformation
of learning at Extra Space Storage through
the implementation of an LMS and an on-demand
approach to learning. Although the company
has a relatively small learning budget and
staff, its learning organization now delivers
approximately 250,000 training hours per year.
You'll read how Extra Space used the LMS to
help facilitate its recent acquisition of a
much larger company and ensure the delivery
of consistent customer experiences across all
stores.
The case study also examines the impact of
learning on employee retention. You'll find
details of the company's new employee
training program (new hires go through
approximately 136 hours of training the first
year), as well as metrics on employee
turnover over the last two years and the
associated business value.
Extra Space Storage demonstrates that
learning success is not contingent on large
budgets. Through the effective use of
technology, as well as highly targeted and
well-executed programs, its learning
organization has achieved significant
business impact.
Members: Download
this case study today.
Non-Members: This case study is
available to you for a limited time. Download
today.
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| In the News |
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CLO
February 2008
Leadership Development in 2008
By Josh Bersin
In this column, Josh Bersin writes about
the six best practices common to highly
successful leadership development initiatives. Click
here to download article.
Learning Executive
Issue 1 2008
Major Shift
By Josh Bersin
Read Josh Bersin's outlook on the LMS
market for 2008, which he predicts will
undergo major changes as organizations expect
LMSs to go beyond training management. Click
here to download article, then go to page 6.
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| Upcoming Events |
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CONFERENCES
IMPACT
2008: The Business of Talent
April 22-24
St. Petersburg, FL
The Renaissance Vinoy Resort
Registrations are coming in fast! We've
planned an amazing agenda encompassing the
important topics in both enterprise learning
and talent management. You'll have the
opportunity to learn from experienced
executives from companies such as
Caterpillar, WellPoint, Ace Hardware,
Textron, Yum! Brands, MetLife, and Commerce
Bank. Each attendee will also have the
opportunity to participate in mini-workshops
based on scorecard assessments. The
registration fee for active Bersin &
Associates research members is $795. Members,
please send us an email
to receive the promotion code to use when
registering online. Non-member registration
fees are $1,495 prior to March 21, and will
increase to $1,595 after March 21. Special
room rates are available for conference
attendees. Make
reservations NOW – the hotel is
filling fast.
WORKSHOPS
Uncovering Potential through Strategic
Assessment: Talent Management that Drives
Business Results
Tuesday, March 18
Chicago
Hotel Allegro
A strategic, half-day briefing for talent
management and HR executives, as well as
other business leaders responsible for
succession management and talent transition
planning. Attendees will get an overview of
pressing talent management issues and
strategies for driving business value from
Josh Bersin. Kim Lamoureux will discuss the
concept of potential, describe the advantages
of applying the assessment of potential to
talent and succession planning, and share a
powerful case study of how Ace Hardware used
assessments to help drive business
transformation. Click
here to register.
WEBINARS
Meeting the Demand for Learning on Demand
Tuesday, February 19, 2:00 p.m. ET
Chris Howard, Principal Analyst and
Director of Research
As companies move from course-centric
learning to learning on demand, the role of
the corporate training department must
change. This presentation will discuss the
organizational changes, tools, best-practice
processes, and resources required to support
an on-demand model. Howard will discuss how
to leverage existing content and the types of
standards and templates that work best. Click
here to register today.
What You Can't Live Without in Talent
Management Suites
Tuesday, February 19, 2:00 p.m. ET
Leighanne Levensaler, Principal
Analyst
In the end, the successful implementation of
a talent management solution boils down to
one factor: do people use it? This webinar
will focus on the two essential
characteristics that heavily influence
enterprise-wide adoption: effective decision
support for business managers and supervisors
and an engaging, appealing interface for
employees. Levensaler, author of the newly
published Talent Management Suites: Market
Realities, Implementation Experiences and
Vendor Profiles, will conduct an in-depth
discussion about the types of decision
support features you should look for when
evaluating next-generation suites. She'll
also cover important characteristics of user
interfaces, including those based on popular
consumer applications such as Netflix and
Amazon, that encourage employees to use
systems as part of their daily workflow.
Make sure your talent management solution is
actually used by the people who matter
– don't miss this webinar! BONUS: Each
attendee will have an opportunity to receive
a full day of on-site consulting with
Levensaler, courtesy of Vurv Technology. Click
here to register today.
The Business Case for Performance
Management
Thursday, February 21, 12:00 p.m. ET
Josh Bersin, President
This webcast will explain how you can build a
winning business case for online performance
management that encompasses benefits such as
increased value, ROI, and employee
performance. All registered attendees receive
a complimentary report, The Business Case
for Performance Management Systems: A
Handbook for HR Executives and Managers.
Click
here to register today.
2008 Corporate Factbook
Tuesday, February 26, 2:00 p.m. ET
Karen O'Leonard, Principal Analyst
The Corporate Learning Factbook is one
of Bersin & Associates' most popular and
widely used studies. Findings, based on input
from companies of all sizes and industry
sectors, offer corporate executives baseline
metrics which can be used to assess the
efficiencies of their own corporate training
initiatives. Get the highlights of this
study, including information on budgets,
expenditures per learner, cost per student
hour, program priorities, budget allocations,
staffing sizes, staff to learner ratios,
staff to total spending, technology usage and
budgets, and outsourcing spending. Click
here to register today.
Online Performance Management Systems
Thursday, March 13, 2:00 p.m. ET
Leighanne Levensaler, Principal
Analyst
Levensaler will synthesize the latest
industry research to help HR, training, and
line managers understand the business drivers
and benefits of performance management
systems. Attendees will gain an understanding
of what performance management is and how it
ties into an overall talent management
strategy; learn how to develop a business
case for a performance management system;
discuss benefits to be gained from using a
performance management system; and get an
understanding of the fundamentals involved in
selecting and implementing these systems. Click
here to register today.
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| New Research for Members |
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Considerations for Creating an Executive
Development Strategy
In this research bulletin, Kim Lamoureux
explains what "executive development" means
– and offers the best
practices that should be considered when
creating an executive development strategy.
Download
today.
The Corporate Learning Factbook™ 2008:
Statistics, Benchmarks and Analysis
This industry report provides detailed
benchmarking data on training budgets,
staffing, programs, delivery methods,
technology usage and outsourcing activities
for the U.S. corporate training market.
Download
today.
Integrating Learning into the Enterprise:
A Look at the IBM Enterprise Learning Portal
This case study looks at Learning@IBM
Explorer, the IBM learning portal –
which provides employees with a single,
easy-to-use, role-relevant means by which to
access almost every learning and development
resource offered by the company. Download
today.
Organizational Restructuring in Retail
Requires Rapid Talent Development for Ace
Hardware
This case study describes how Ace Hardware
reorganized its field operations in order to
align resources for the maximum benefit of
its retail stores to facilitate retail
execution and develop a consultative
relationship with retailers. Download
today.
Join our research community to access
these
reports.
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| New Talent Management Newsletter |
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Bersin & Associates' new Talent Management
newsletter highlights research on: leadership
development, performance management, competency
management, recruiting, succession planning
and the evolution of integrated talent management
systems. In each newsletter you will find
actionable
research you can immediately apply. Subscribe today!
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| Analyst Corner |
Learning in Tight Economic Times
Josh Bersin
President
With forecasts of a recession everywhere,
I've been thinking about how some
organizations consistently weather tough
economic times, while others suffer
tremendously during business slowdowns.
Many executives are now looking to "recession
proof" budgets and plans by reducing costs
and looking for efficiencies. This is just
good business. As a cost center, L&D should
always look for ways to increase value at
reduced cost.
But we must also take a more strategic role
and guide our organizations in building the
skills and agility to respond quickly when
the business suffers.
Most of us focus on performance-driven
programs, designed to solve timely and urgent
business problems. From training employees to
use a new application to learning support for
a product rollout, performance-driven
programs drive near-term, measurable business
impact.
But to build responsiveness to business
downturns, L&D organizations must give equal
focus to programs that help the company adapt
to change, innovate, and develop strong
customer relationships. Programs in this
category, which we call talent-driven
learning, go beyond skills development.
Rather, they build a culture of teamwork,
responsiveness, and a willingness to work
harder when times get tough.
As learning professionals, we must ensure
corporate learning is balanced – that
some programs drive immediate business
results and others are investments in the
future. In the months ahead, maintaining this
balance will be one of the most important
contributions you can make to ensure your
company's long-term success.
For more on this topic, read our recent
blog
entry discussing the five talent
strategies for a business downturn. We'd love
to hear your thoughts. We'd love to hear your
thoughts. Please
contact us.
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