To our readers:
This month's WhatWorks®
newsletter focuses on an exciting trend in corporate
learning & development -- the integration of
performance management into the L&D process. For
the last year we have been studying this trend and
we are now launching our new research area in
performance and talent management. I hope this
research helps you identify even better ways to use
your L&D investments to drive business impact and
effectiveness.
In This Issue
Performance Management 2006: The Exploding Role of Performance Management |
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Bersin & Associates latest research study,
Performance Management 2006: Market Analysis,
Trends, and Vendor Profiles, is the most
comprehensive study to date on this fast-growing
market. The 230-page report is based on a
quantitative survey of 553 HR and training managers
on performance management, in-depth interviews
with over 50 organizations currently
using a performance management system, briefings
with 21 talent management software vendors, and a
quantitative survey of 125 HR
managers with experience in implementing a
performance management system.
The study finds that only 11% of organizations
surveyed have vendor-provided solutions. Almost
60% of organizations are still using paper-based
systems for this critical function. Interestingly, only
15% of organizations base performance management
on well-defined skills and competencies for all jobs;
45% of respondents said they have no, few,
or “spotty” job definitions. Other topics covered
include:
- A buyers guide and profiles of the 21 different
software solutions, including focused providers,
talent management suites, LMS providers, and ERP
providers.
- The internal drivers of performance management
initiatives (pay for performance and talent
management) – and how each impacts a performance
management initiative.
- The pros and cons of technology solutions
specific to performance management and HCM suites,
integrating performance management, succession
planning, and learning.
- The seven key areas for consideration when
implementing a performance management solution.
Performance management implementations are
lengthy and complex. The average implementation
takes 7 ½ months; 17% of respondents said their
implementations took more than one year. The
biggest challenge is training and adoption of the
performance management process. Almost 50% of
respondents with systems implemented for one year
said they still did not have enterprise-wide adoption.
Performance Management 2006 contains much,
much more –
including vendor profiles and our unique Market Maps
which show important information such as product
strengths, market share by revenue, and market
share by live customer sites. This is a study no
learning or HR professionals can afford to miss!
Research members: Visit the research center to get
your copy.
Non-members:
Purchase this report today.
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Cathay Pacific Airways An Integrated Approach to Performance Management |
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Cathay Pacific, a leading international airline with
15,000 employees, began revamping its performance
management processes in 2002, simultaneous with its
selection and implementation of a customized version
of PeopleSoft’s employee review system.
The airline, which has the motto “Service Straight
from the Heart,” wanted to build an environment that
encouraged critical management and leadership
behaviors to foster continued growth in an
increasingly competitive market.
This case study details changes made to the
performance management process, including the
identified four stages of performance management,
how competencies and key result areas factor into
performance assessments, how competencies are
analyzed and measured, and the calculation of
performance scores. The case study also discusses
how performance assessments are tied into employee
learning.
Research members: Visit the research center to
download this new case study.
Non-members: Available for a limited time; download
today!
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Latest Research Report: New Technologies for Corporate Learning |
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New technologies such as podcasts, blogs and
wikis fit the model of today’s on-demand and
collaborative learning styles.
And although
many organizations are using these technologies, few
are using them within a learning context. For our
latest research report, New Technologies for
Corporate Learning, we interviewed more than a
dozen companies – all leading edge users of
technology for learning -- to see how they are using
these tools for training purposes. (If you are not
using these technologies, or have only just heard of
them, don’t worry -- you are among the vast
majority.)
Let’s take podcasting, for example. One
company is piloting podcasts for certification
training. Software professionals who need to be
trained on product upgrades can listen to two 15- to
20-minute podcasts. The feedback from learners has
been extremely positive, and the training team plans
to roll out the podcasts for software upgrade training
to all learners within the next two months.
Here’s how it works: The sessions are
created by instructional designers, who outline the
learning objectives and design the content into
learning modules. Instructors or subject matter
experts (SMEs) then record the podcast sessions,
which are edited and posted for download. Although
learners have a choice between three aggregators
for downloading new content, the training group
prefers iTunes for its reliability and functionality. (In
addition, iTunes can play video clips, which will
become useful when the company begins to offer
videos and simulations via podcasts.)
A challenge is how to close the loop. To
date,
the managers can only verify that the podcasts have
been downloaded; they cannot verify whether the
modules have been completed. However, as learners
move on to the next levels of training, they must
pass pre-assessments, which include the material in
the upgrade training, so the company ultimately
knows whether learning has been achieved.
So, while you may be able to measure the number
of “hits” on a podcast, measuring the number of
people who have listened to the entire event, and
assessing what they have actually learned, is more
difficult. Some companies send Level 1 (reaction) or
Level 2 (behavioral) assessments to learners after
the content has been downloaded, but this is not as
simple as tracking learners’ progress, completions,
and scores through a learning management system.
Ultimately, we believe companies will need to develop
methods for authenticating completions and
integrating assessments with their podcasts.
Research members: Visit the research center to get
your copy.
Non-members:
Join our research community to
access this
report.
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| Industry News |
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Metrics: Benchmarks Justify Training Spending
[Training Magazine]
Joe Kornik, Editor of Training Magazine, wrote in
his 'Editor’s Note' column in the April 2006 issue:
"How do you convince the people that matter
(meaning those C-level executives we keep talking
about) that you and your team add tremendous
value to the organization? The work you do needs to
be communicated up the ladder to the folks who
make decisions about spending, staffing and software
in the training department. Of course, that can be
easier said than done. One of the most effective
ways to see how you are doing is to take a look at
others. Where do you measure up with other
companies in your industry? Benchmarking: it's worth
its weight in gold, and it takes center stage this
month... the "Metrics" come from "The Corporate
Learning Factbook: Benchmarks and Analysis of U.S.
Corporate Learning and Development," a study
conducted by Bersin & Associates. The research
yields plenty of interesting findings." Read
the full article, Metrics: Benchmarks Justify Training
Spending.
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| Events |
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WEBINARS
Upcoming Webinars:
- Performance Management 2006:
The Fast-Growing Market for Performance &
Talent Management [May 31, 2006, 2
p.m. EDT]
This 1-hour webinar will summarize breakthrough
new research on the fast-growing market for
performance management systems and solutions.Register now for this
event.
- The Business Case for Performance
Management Systems
[June 7, 2006] This
webinar will identify the 7 key elements of
performance management, key vendors and market.
This webinar will also share best practices and case
studies in enterprise performance management and
how performance and learning management are
converging and more. Register now
for this event.
- E-learning Suites: Industry Update on
Integrated E-learning Platforms
[June 7, 2006, 11 a.m. EDT]
"E-learning suite" is an industry term devised several
years ago to denote an integrated platform for
training administration, delivery, and content
management. But many training technology
executives remain confused about the pros and cons
of such an approach to their e-learning strategy.
This webinar will cover the definition of an e-learning
suite, considerations for making a buying decision,
trends in the use of suites and more.Register now
for this event.
Missed it live? Research members can view all
recorded webinars by clicking on the links below. Not
a member? Sign up for a trial membership today.
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| You're in Good Company |
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Pfizer, Marsh, Children's Hospital of Philadelphia,
Shaw Group, Blue Cross/Blue Shield, Altera,
Accenture, KPMG, Seagate, SYSCO, Intermountain
Healthcare, Deloitte have recently turned to Bersin &
Associates for enterprise research and advisory
services.
Learn more, contact us: Visit our website
or email us.
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| New Research for Members |
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Key new research studies available for members only:
Using Blended Customer Education to Increase
Sales
This case study examines how Fidelity Investments
uses a blended customer education program to
enhance customer value for its products and
services. Download today.
Blended Delivery for Complex Certification
Programs
This case study examines how Seagate redesigned
its manufacturing quality training to incorporate a
blended approach. Download today.
Global Dealer Training: What Works
This case study presents the complex challenges
Toyota has addressed through implementation of a
Learning Management System. Download today.
Sample LMS Implementation Plan
This is a sample best-practice LMS implementation
plan which shows tasks and roles. Download today.
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| Analyst Corner |
Kim Lamoureux
Senior Analyst
The coming retirement of the Baby Boomer
generation has organizations scrambling to get
succession plans in place to help identify high-
potential workers to take on leadership positions.
In our research for the Corporate Learning Factbook
we found that more than one-third of training
organizations list management and supervisory
training as their top program priority for 2006.
How can you make sure you have effective
leadership development programs in place? To
identify best practices in this critical area, we have
been interviewing organizations to understand key
trends, lessons learned, and solutions which create
high impact leadership development programs.
So far our research has identified the following
important criteria for success:
- Executive management support and
participation
- Specific alignment with individual business
strategies
- Identification of leadership competencies
- Established development programs for different
levels of management
- Use of blended learning
- Integration of leadership development with other
talent management processes such as performance
management and succession planning.
Our research found that top management support is
the most critical component for success. Excellent
leadership development is a systemic process and a
coordinated, enterprise-wide effort with support at
all levels of the organization. Surprisingly, our
research found that of the companies surveyed,
fewer than 50% of respondents say they have the
required support from senior leaders. Even if other
elements are in place, the development of a culture
that embraces learning and places a priority on
leadership development is almost impossible without
executive sponsorship.
We will be conducting additional interviews and
surveys in the coming months. If you’d like to share
information about your organization’s leadership
programs, we’d love to hear from you. (Please
email me and we’ll set up a convenient time..)
Stay tuned for results and best practices!
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