In This Issue
| The Corporate Learning Factbook |
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Benchmark Your Own Learning Organization
Today
The most detailed and comprehensive view of the
learning market to date, The Corporate Learning
Factbook: Benchmarks and Analysis of U.S.
Corporate Learning and Development
provides training executives and professionals with a
broad set of benchmark data, analyzed by industry
and company size, which can be used to assess their
own learning organizations.
The 67-page study is based on 1,200 respondents
representing a cross section of company sizes and
industries within the United States. Readers receive
guidance on calculating baseline metrics for their
organizations, which can then be compared against
benchmark data in the study. The Corporate
Learning Factbook analyzes a wide range of metrics,
including: budgets, expenditures per learner, cost per
student hour, program priorities, budget allocations,
staffing sizes, staff to learner ratios, staff to total
spending, technology usage and budgets,
outsourcing spending, and much, much more.
Readers of the study will also find many interesting
facts and discussions on trends shaping the learning
market. These are just a few key findings:
- Technology, retail, state and local government,
and business services are industry sectors
experiencing the fastest growth in training-related
spending.
- Spending per employee varies widely (from
$4,000 in business to $200 in retail), according
to industry sector and company size. The average
per learner expenditure is $1,412.
- LMS spending is typically 3 to 7% of the total
training budget.
- Adoption of virtual classroom technology is very
high in several sectors (technology companies have a
75% adoption rate).
This study is an invaluable resource for any
business-minded learning professional and offers
rigorous, quantitative support for future decisions.
Research members: Download the study
today.
Non-members: The study is also available to non-members for a
limited time for $595; order your copy now.
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ADP Uses Learning to Enhance Customer Relations and Drive Long-term Growth |
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This case study discusses how ADP’s Major Account
Services unit, which serves more than 100,000
companies with products for HR and payroll
management, benefits administration, and taxes,
views training as an integral component of customer
satisfaction and retention. Training is conducted at
17 facilities throughout the United States, as well as
through virtual classes with live labs. The Saba
Learning Suite manages more than 100,000
registrations annually and also handles scheduling,
course assessments, course delivery, and detailed
reporting.
Research members: Visit the research center to
download now.
Non-members: Available to non-members for a limited time;
download today.
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| New Technologies to Deliver On-Demand Information and Learning |
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Do you have examples, anecdotes, or best
practices to share?
Bersin & Associates is now researching a major
industry study on the use of new technologies to
deliver on-demand information and learning and is
collecting best practices in this area. The goal of this
research is to identify proven solutions, analyze
trends, and help managers select, implement, and
effectively deploy on-demand learning solutions.
This study focuses on the use of:
- Podcasts and MP3s
- Blogs
- Wikis
- Online books and reference materials
- Online communities
- Q&A databases
- Mobile solutions
- Knowledge or content management systems
- Electronic performance support systems
- and more...
If you would like to participate, simply complete this short webform
or send
us an email so we can schedule a brief
interview. In appreciation of your time, we
will send you a free copy of the report summary.
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| Industry Articles |
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Keep Your Eyes on the Performance Management
Market [Workforce Performance Solutions]
Research conducted by Bersin &
Associates over the past year is starting to bring
definition to the performance management market
and its significant potential. Although much of this
information is subject to change as the market
solidifies, there’s one thing that’s clear: The
performance management market is going to grow
rapidly and have significant business impact in the
coming year. Read the full
article...
Learning Systems Market Shows Significant
Growth
[ The Industry Analyst Reporter]
The Learning Management Systems market is valued
at approximately $480 million for 2005, a 26 percent
increase over 2004, according to a new Bersin and
Associates research study. Bersin attributes LMS
growth to the availability of proven technology, the
continued growth in e-learning (as much as 28
percent of training hours are online), and recognition
of benefits in training effectiveness and efficiency.
An audio overview of the research study is available
online. Read the full article...
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| Events |
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WEBINARS
Upcoming Webinars:
Missed it live? Research members can view all
recorded webinars by clicking on the links below. Not
a member? Sign up for a trial membership today.
HIGH-IMPACT
LEARNING ORGANIZATION
WORKSHOPS
Organize for Maximum Effectiveness
Attend Our High-Impact Learning Organization
Workshop
“...participating in the workshop gives you a keen
sense of the most important training issues today. I
came away with a better sense of how to go about
finding solutions.” Randy Vest, senior director of
U.S. Training, McDonald’s Hamburger University Corp.
Our new workshops are receiving rave reviews for
delving into the business issues of learning. Find out
how to best organize your department, work with
business units, revamp budgeting and governance
models, and better interact with HR. Reserve your
seat today at one of the events below:
INDUSTRY CONFERENCES
Bersin & Associates analysts will be presenting
research findings at these upcoming events:
- CLO
Summit: Building the High-Impact Learning
Organization, Presented by Josh Bersin [April 23-
25, 2006 - Palm Springs, CA]
- ASTD
2006: Rapid E-Learning: What Works?,
Presented by Josh Bersin [May 8, 2006 - Dallas,
Texas]
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| You're in Good Company... |
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Nike, Textron, Federated Stores, Blue Cross and Blue
Shield of Illinois, British Petroleum, BMW, NCR, Pfizer,
AstraZeneca, and Marsh have recently turned to
Bersin & Associates for enterprise research and
advisory services.
Learn more, contact us: Visit our
website or
email us.
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| New Research for Members |
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Key new research studies available for members
only:
- The Corporate Learning Factbook:
Benchmarks and Analysis in U.S. Corporate Learning
& Development
This report includes critical
statistics for every learning organization, plus
extensive analysis and interpretation. The report also
includes guidelines on the usage of this information
for benchmarking purposes. Download your copy; visit the
research center.
- ADP Case Study: Training as an
Integral Part of the Customer
Experience
This case study discusses the
infrastructure, strategy and technology that ADP
Major Account Services uses for customer training.
Organizational issues and challenges will also be
addressed. Download your copy; visit the
research center.
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| Analyst Corner |
Chris Howard, Principal
AnalystLearning content management
systems are still new – and often confusing -- to
many in the training profession. While 68% of
organizations have adopted LMSs, only 28% have
adopted LCMSs. However, mature training
organizations, most of which adopted e-learning
several years ago, now have a sizable challenge on
their hands. What to do with the thousands of hours
of content built over the years? How do we keep it
current? How do we ensure accessibility from a
variety of delivery approaches – from podcasts to
instructor-led? How can we make reuse across
different programs more efficient?
A formal content management strategy is not
appropriate for all organizations. Factors such as
content production volume, number of contributors,
tolerance for change, potential for reuse, and
sourcing strategies are only a few of the
considerations.
Making training content more manageable and
accessible for both formal and informal learning has
the potential to deliver tremendous business value –
especially with the growing number of generation Y
employees. The biggest drivers for a content
management strategy is leveraging content
development for these new delivery options - not
simply improving developer productivity.
Organizations that regularly make significant
investments in electronic content would be well
served by taking a fresh look at both technology and
processes in order to maximize the value of content
investments and meet learner expectations. Our
research shows that the investments, if managed
properly, can yield positive results.
Thoughts?
Send us an email with your comments.
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