Welcome to our January 2006 What Works in
Enterprise Learning newsletter.
We are off to an
exciting year with a number of new case studies,
industry studies,
and our comprehensive review
of
the fast-growing, changing LMS market.
As you may see we have expanded our monthly
newsletter to include free research, analyst
comments, and links to member-only research. We
welcome your feedback
on
this new format.
In This Issue
| Learning Management Systems 2006 |
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We just completed our largest-ever study of the
rapidly-changing market for Learning Management
Systems. The 145 page comprehensive report is
based on more than 2,000 surveys and more than
100 customer interviews conducted in 2005, as well
as detailed briefings with all major LMS vendors.
Our findings are fascinating:
- The LMS market grew by 26% in 2005, despite
mergers by some of the larger providers.
- More and more organizations view LMS systems
as corporate-wide systems, yet consolidation
remains very difficult.
- 37% of LMSs are hosted by LMS vendors or third
parties. The "on-demand" LMS has become a
reality.
- Annual operating budgets range from
$511,000 for organizations with 100,000 or more
employees to $190,000 for organizations with 10,000
to 19,999 employees to $95,000 for organizations
with 1,000 to 4,999 employees. Larger
implementations are far more efficient to operate and
manage.
- The biggest challenges in LMS implementation
continue to be system customization,
content integration, and integration with HR and
other corporate systems.
 Audio Overview:
Listen to Josh Bersin's summary of this report.
Non-members:
Purchase now.
Research Members: Access this report online.
The research covers a vast range of topics –
e-learning suites, content and system integration,
implementation models, advanced features, talent
and competency management, and outsourced and
hosted solutions. It also includes a detailed analysis
of the
vendor landscape -- with vendor by vendor analysis
by features, markets served, license revenue, and
number of customers and sites. The report also
includes in-depth profiles of 22 key vendors.
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| Enhancing Customer Service at John Hancock |
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Enhancing Customer Service through Learning
Technology at John HancockThis new 18-
page
case study details how John Hancock implemented a
low-cost, easy to use e-learning platform
to meet increased demands for on-the-job training,
regulatory compliance, and increased customer
service. The 10-person
performance development team, which supports 300
customer account managers, transformed learning at
the business unit over a four-year period by
implementing a low-cost, easy-to-use platform
(Blackboard), redefining jobs, and fitting e-learning
into new hire training, compliance, audit, and
employee screening.
The John Hancock team:
- Converted a labor-
intensive instructor-led compliance training program
to an efficient and scalable online
program.
- Used the e-learning platform's assessment system
to automate the company’s audit and new hire
screening process.
- Developed a performance support solution to
support client support agents.
- Increased job satisfaction
of customer account managers by saving them time
and giving them ready access to timely information.
Non-members: Free download.
Research Members: Access this new case study
online.
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| News |
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Bersin & Associates Hires Robert Danna, Former
RWD Technologies and General Physics Corporation
Executive, to Lead Strategic Services
As VP of strategic services, Robert Danna will be
responsible for a range of services offered by Bersin
& Associates, including organizational assessments,
strategic planning, high-impact learning organization
workshops, and benchmarking and
implementation planning. Read the complete news release.
Bersin & Associates Announces Comprehensive
Research Study of Learning Management Systems
Market The overall LMS market is now at
approximately $480M, a 26% increase in size since
Bersin & Associates’ last LMS study published in June
2004. Growth is driven by the availability of proven
technology, continued growth in e-learning (a 2005
Bersin & Associates survey of U.S. organizations finds
28% of training hours are now delivered online), and
recognition that learning management systems do
facilitate training effectiveness and efficiencies. Read the complete news release.
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| Events |
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FREE WEBINARS
Upcoming Webinars:
Missed it live? Research Members can view all
recorded webinars by clicking on the links below. Not
a member? Sign up for a free trial membership today.
HIGH IMPACT
LEARNING ORGANIZATION
WORKSHOPS
This highly acclaimed hands-on workshop,
designed for CLOs, HR managers, and training
directors, will show you best-practices for
management, operations, and governance of
corporate training. The workshop includes a pre-
workshop learning organization assessment, individual
and group exercises, and development of a
customized action plan based on best practices.
This workshop is built around the High-Impact
Learning Organization research study, our
keynote research study which identifies best
practices among more than 300 organizations. A
complete copy of this study will
be provided to all attendees.
INDUSTRY CONFERENCES
Bersin & Associates analysts will be presenting
research findings at these upcoming events:
- ASTD TechKnowledge 2006: How to
Harness Learning Content Management, Chris Howard
[February 1,
2006 - Denver, CO]
- Training 2006: LCMSs:
What They Are and How to Know if You Need One,
Chris Howard [March 8, 2006 - Orlando, FL]
- Training 2006: Your LMS
Short List: A “How To” Guide, Chris Howard [March 8,
2006 - Orlando, FL]
- Training 2006: Integrating
Performance Management and Learning Management
Processes: What Works?, Leighanne DeMarzo [March
8, 2006 - Orlando, FL]
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| New Member Research |
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Key new research studies available for members only:
 Learning
Management at the National
Institute of
Corrections
This case study
details how this federal agency chose and
implemented an ASP LMS solution with very limited
resources. Research
Members
 Blended
Learning Program Management: What
Works
This report details the challenges, platform issues,
and solutions for managing blended learning
programs. Filled with examples and requirements for
selecting the right solution.
Research
Members
 How
Executives Learn and Find Information
This study describes how top executives search for,
locate, and use critical information -- and what role
training does and does not play. Based on more than
300 surveys from top business executives.
Research
Members
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| Analyst Corner |
Josh Bersin,
President and
FounderThis month we focus on the LMS
market, with the launch of our LMS 2006 industry
study. While learning management systems
have now been around for almost ten years, the role
and importance of LMS systems is changing.
Today
these systems have become vital to managing the
training function and their role is changing from
training administration to e-learning and now to
performance and talent management. If you would
like to better understand talent management,
read our free industry study on this important
trend.
In December we had extensive briefings from all the
major LMS providers. Each has unique strategies and
product plans which they are aggressively pursuing.
Saba in particular has a new, aggressive product
management team which is working to integrate the
Centra technologies with the Saba LMS to provide an
end-to-end solution for blended learning. We believe
this integration could form the basis of an important
new solution to the challenges of managing blended
learning programs.
Selection, implementation, migration, and
management of LMS and content continue to be
major challenges for all learning organizations. Come
to one of our workshops if you would like to learn
best practices in the management and governance of
learning technology.
Thoughts?
Send us an
email with your comments.
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