The Research Source for Enterprise Learning
April 2006

In This Issue


Learning Shared Services at Scotiabank: Best-Practices in Training Governance
LMS 2006

This case study examines the organizational model used by Scotiabank, one of North America’s leading financial institutions, to address the training needs of approximately 50,000 employees worldwide. The institution’s Global Performance and Learning Office serves as a service agency and center of expertise to 11 other training organizations.

The 23-page case study details the organizational structure of the Global Performance and Learning Office, the individual roles of its staff members, and staff responsibilities – which range from management of the technology infrastructure to development of content and testing standards to leadership of the company’s training community. Topics covered include adoption of a centralized LMS, use of performance consultants, cost allocations, and training accountability.

Those interested in learning how organizational structure and business processes can impact training effectiveness will find this case study highly useful.

Research members: Visit the research center to get your copy.
Non-members: Available to non-members for a limited time; download today.

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Are You a Learning Leader? Get Recognized...

Have you launched a new competency-based learning program designed to help particular managers improve retention? Perhaps you’re using podcasting to train your “digital native” employees on a recent product upgrade. Maybe you’re a retailer with a new blended program for training new store managers, or a manufacturer with a proven training program for resellers.

If you and your team implemented a learning initiative in 2005 that has delivered business results, improved organizational efficiency, or helped achieve a strategic corporate goal, we invite you to participate in our just-announced Learning Leaders Program.

Winning organizations will get widespread recognition as a learning leader throughout the business and training and development communities, from the combined resources and reach of Bersin & Associates and our Learning Leaders media partner, Elearning! magazine. Designation as a learning leader is a boon not only for your training organization but for building your company’s reputation as an employer of choice.

The program will recognize excellence in the following five categories:

  • Operational learning programs,
  • Management and leadership development programs,
  • Organizational learning initiatives,
  • Implementation and application of learning technology,
  • Leadership and management of the learning and development function.

Because budgets, resources, and organizational issues are dependent upon the size and reach of an enterprise, each category will have three divisions based on organization size: global enterprise, enterprise, and mid-market. A total of 15 learning leaders will be recognized.

Applications will be evaluated against criteria developed and tested in previous Bersin & Associates research studies, including the ground-breaking research published in 2005 on high-impact learning organizations.

If you’d like to be added to the mailing list for updates and information on the Learning Leaders Program, please send an e-mail to diane.siroky@bersin.com. Watch for the call for applications in May, and mark your calendar with the August 31 deadline for applications.

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Resource Allocation: What Matters for Organizational Effectiveness

This chart compares how highly effective learning organizations allocate resources vs. average- performing learning organizations.

As you can see, these organizations focus more heavily on technology management, e-learning, vendor management, and most importantly of all – performance consulting. These organizations are what we call “learning services” organizations – as opposed to traditional training departments. Our research and workshops in this area will help you improve your learning organization so that you can become a high-impact learning organization.

Source: The High-Impact Learning Organization: What Works in the Management, Operations, and Governance of Corporate Training (available to all Bersin & Associates' research members.)

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Industry News
Bersin Events

Competency-Based Learning: The Resurrection of a Classical Approach
[Chief Learning Officer]

As organizations face dramatic demographic shifts, they are recognizing the importance of categorizing critical skills, assessing skills of remaining employees to prepare them for new responsibilities, and determining the skills required for major hiring initiatives. Federal agencies, such as the Department of Transportation and Defense Logistics Agency, expect to lose upward of 30 percent of their workforces in the next 10 years. Read the full article on CLO.com.

Special Training Editorial: Bersin & Associates Unveils Study of LMS Market
[Work Index.com]

Bersin & Associates, has announced the availability of its newest research study, "Learning Management Systems 2006: Facts, Practical Analysis, Trends, and Vendor Profiles." The 145-page report analyzes the LMS market from multiple perspectives such as market size by segment, market growth, penetration rate by segment, and vendor market share by revenue and license revenue. Read the full article on WorkIndex.com.

Bersin & Associates Announces Comprehensive Research Study of U.S. Corporate Learning Market
[News Release]

Based on 1,200 respondents representing a cross section of company sizes and industries within the United States, the study offers corporate executives baseline metrics which can be used to assess the efficiencies of their own corporate training initiatives. The Corporate Learning Factbook analyzes a wide range of metrics, including: budgets, expenditures per learner, cost per student hour, program priorities, budget allocations, staffing sizes, staff to learner ratios, staff to total spending, technology usage and budgets, and outsourcing spending. Read the full release on bersin.com. The Corporate Learning Factbook is available at no cost to Bersin & Associates research members. Copies can also be purchased for a limited time for $595.

Bersin & Associates Unveils Research-Driven Awards Program Designed to Recognize Innovation and Excellence in Critical Areas of Corporate Training
[News Release]

Based on detailed criteria compiled over years of research, Bersin & Associates will recognize 15 organizations which have developed and implemented unique and innovative approaches to corporate learning and development resulting in significant business improvement. Read the full release on bersin.com or email us to learn more about the Learning Leaders Program.

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Events

WEBINARS

Upcoming Webinars:

  • The Corporate Learning Factbook: Benchmarks for North American Learning & Development
    [May 4, 2006 2 pm ET]
    How much are organizations spending on training? How much is being outsourced? How big are the training staffs within government, health care, and financial organizations? This webinar will answer these questions and more. Based on our recently published study, Bersin & Associates will present a series of benchmarks on today's learning organizations. The presentation will include detailed data on training budgets, staffing, programs, technologies, and outsourcing practices. Register now for this event.
Missed it live? Research members can view all recorded webinars by clicking on the links below. Not a member? Sign up for a trial membership today.

HIGH-IMPACT LEARNING ORGANIZATION WORKSHOPS

Last Workshop in the Series
Attend Our High-Impact Learning Organization Workshop

“The workshop was phenomenal! I was extremely impressed with the presenters’ depth of knowledge. Also, the analysis tool was very useful and customized to my organization’s needs. I used quite a bit of what I learned at the workshop to help build the case for e-learning here.”
Cindy Riddle, instructional design manager, Ace Hardware

Find out how to best organize your department, work with business units, revamp budgeting and governance models, and better interact with HR. Reserve your seat today for the May 3, 2006 event in Chicago.

INDUSTRY CONFERENCES

Bersin & Associates analysts will be presenting research findings at these upcoming events:

  • CLO Summit: Building the High-Impact Learning Organization, Presented by Josh Bersin [April 23- 25, 2006 - Palm Springs, CA]
  • ASTD 2006: Rapid E-Learning: What Works?, Presented by Josh Bersin [May 8, 2006 - Dallas, Texas]

Welcome Senior Analyst, Kim Lamoureux

Kim Lamoureux, Senior Analyst

Kim Lamoureux has joined Bersin & Associates as a senior analyst, directing the firm’s research in leadership and executive development. Kim has more than a decade of experience in human resources and talent management. This includes managing global leadership training and development for Textron, Inc., an $11B global manufacturer and service provider. Kim also played a major role in establishing Textron’s corporate university and defining a talent development outsourcing solution.

“Currently we’re seeing the biggest percentage of training program dollars go to management and leadership training,” said Josh Bersin, president of Bersin & Associates. “We’re pleased to have Kim on board to focus on this high priority area as we continue to expand our research coverage.”

Kim can be reached at kim.lamoureux@bersin.com.

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Analyst Corner

Karen O'Leonard,
Principal Analyst

Training executives often struggle with the issue of staff size. To determine the right number of staff for your training organization, it can be beneficial to look at what other companies are doing. Our recent research shows that companies employ an average of five full-time equivalents (FTEs) for every 1,000 learners. This includes all training-related staff, including instructors, content developers, and managers as well as IT, procurement, accounting, and additional personnel who may spend part or all of their time on training-related activities.

It’s important to note, however, that the number of training staff varies considerably with company size. Small organizations have an average of 10 FTEs for every 1,000 learners, while large enterprises employ just two FTEs per thousand learners. Large enterprises enjoy the benefits of being able to leverage their staffing resources over a larger number of learners.

Comparing industries, we find the highest staff-to- learner ratios in the telecommunications, insurance, and pharmaceuticals sectors, which employ an average of seven to eight FTEs for every 1,000 learners. The training needs of telecommunications and insurance firms are complex: call center agents, brokers, and field service reps must be trained on an ever-changing array of products, services, and processes. Pharmaceutical companies must train their workers on stringent FDA certification requirements, as well as provide in-depth sales training programs to a global sales force.

Of course, it’s best to compare your organization against those of similar size and in the same industry. For additional information, read through the Corporate Learning Factbook and we will walk you through the numbers.

WhatWorks Resources

Research Membership Program

Webinar Replays (members only)

Archived Newsletters

Industry Analysis

Sample Research

LMS 2006 Comprehensive Industry Study

LCMS 2006: Learn about the LCMS Market

Corporate Learning Factbook

        



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