Dear Josh,
Welcome to the April issue of the Bersin & Associates
What Works in E-Learning ]newsletter. This
issue contains case studies and articles based on our
recent research.
We hope you find value in these articles, and if there
is something you would like to see in an upcoming
issue, please let us know.
| Choosing a Cost-Effective E-Learning Suite |
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The choices for potential buyers of e-learning
technologies are becoming more complex every day
as new tools and strategies emerge. This situation
presents particular challenges for smaller companies
and others with a limited budget. The cost to acquire
the necessary components can run into the hundreds
of thousands of dollars. How do organizations without
large budgets take advantage of e-learning?
The American Heart Association (AHA) is one such
example. The AHA needed a low-cost, integrated
training platform for its Continuing Medical Education
(CME) program, designed to help health care
professionals keep current with new research
and treatments. The program combines satellite
broadcasts, online courses, and conferences (over
200 workshops per year).
This case study discusses the solution chosen by the
AHA to automate the CME program which has a
target population of approximately 100,000
professionals.
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| Mergers and Acquisitions: What Does it Mean to You? |
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We discussed the Oracle-Peoplesoft merger at length
in our Member Research Bulletin. Bottom line: Oracle
is focused on becoming the #1 provider of HRMS
software, and competing heavily with SAP for the
enterprise market. The LMS market, while
interesting, is not Oracle's #1 focus.
The Saba-Thinq acquisition is very similar to the
Docent-Click2Learn merger of last year: the
companies have a larger customer base but are now
faced with a difficult product management challenge.
The Upside: Thinq customers can migrate to Saba
5.x without a license fee, and now are doing business
with a larger more sustainable company. The
Downside: Migration costs are 3-5X or more higher
than the cost of the software license. The real issue
is whether or not these customers will migrate to
Saba or perhaps look at another enterprise solution.
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| Performance Support Tools: A Case Study |
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With the rapid change of its call handling and claims
systems, Aetna decided it needed a new
approach to training its call center employees.
Aetna's traditional classroom-based training
programs were costly and not entirely effective.
By monitoring call center employees' tasks over a
period of time, Aetna's learning team found that
these employees used roughly 20% of the
training material 80% of the time. In other words,
they perform a small subset of tasks on a daily basis,
and a large number of tasks on an infrequent basis.
As a result, Aetna decided to focus its classroom
training on the tasks that are critical to an
employee's every day job. These tasks and
processes should be mastered by every call center
employee.
For other tasks, mastery is less important. Employees
are unlikely to retain knowledge on tasks performed
infrequently, so the traditional training on these
tasks
was ineffective. Instead, Aetna deployed
performance support tools to provide the necessary
information when needed, resulting in higher
quality claims processing and lower overall training
costs.
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| Free Webinar Series |
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We have two webinars slated for this month. This
Thursday we will present "Performance Support
Systems: How to Improve User Productivity."
Given the high costs of training and support for
software applications and systems, companies are
looking for alternatives to traditional training
methods. Performance support tools (or EPSS) have
been shown to effectively reduce overall training and
support costs and improve employee productivity.
- "Performance Support Systems: How to
Improve User Productivity"
- Presented by Karen O'Leonard and Josh Bersin
- Thursday, April 21, 2005
- 2:00 pm Eastern / 11:00 am Pacific
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SIGN UP NOW
And you still have time to sign up for today's webinar,
which discusses new tools and approaches in
software application training that can be used to
improve employee performance. Managers will learn
how to target training to those people and tasks that
need the most improvement. They will also learn how
to monitor processes and refine training to meet
ongoing application training needs.
- "Improving Workforce Performance by
Integrating
Application Training with Process Improvement"
- Presented by Josh Bersin
- Tuesday, April 19, 2005 (TODAY)
- 2:00pm Eastern/11:00am Pacific Time
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SIGN UP NOW
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| LMS Customer Satisfaction 2005: An Industry Study of the Customer Experience |
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We recently released the largest ever study of
customer satisfaction with Learning Management
Systems. The study evaluates satisfaction on a wide
range of factors, including product features,
technical support, customer service, business
partnership, and implementation - all from the
customer's perspective. The study is designed to help
buyers and vendors understand vendor strengths and
weaknesses in the LMS market.
Vendors included in this study are: CyberU, DK
Systems, Generation21, GeoLearning, GeoMetrix,
KnowledgePlanet, Learn.com, MeridianKSI,
NetDimension, Pathlore, Peoplesoft, Plateau, RISC,
Saba, SumTotal, and WBT Systems.
What you will learn:
- The top performing LMS systems and vendors
across a variety of categories.
- The key drivers of customer satisfaction with
Learning Management Systems.
- The latest industry benchmarks in cost of
operation, hosting vs. in-house systems, and
implementation strategies.
- The differences among vendors and detailed
satisfaction results.
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| What's New |
Saba buys Thinq. Adobe buys Macromedia. Is the
e-learning market consolidating? We don't think so -
in fact the mergers indicate market growth. Read
more in this month's article .
In May and June we will publish some
important new research. Watch for Rapid E-
Learning 2005: What Works, our updated review
of tools and best practices for building rapid
e-learning programs, and Excellence in Training
Governance, an industry study of best
practices in organization, budgeting, and governance
of corporate training.
These reports will be free to our Enterprise members.
Find out more about our E-Learning Research membership
program.
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