What Works in E-Learning
What Works in E-Learning Newsletter Research & Insights for E-Learning Professionals
April 2005

Dear Josh,

Welcome to the April issue of the Bersin & Associates What Works in E-Learning ]newsletter. This issue contains case studies and articles based on our recent research.

We hope you find value in these articles, and if there is something you would like to see in an upcoming issue, please let us know.

In this issue
  • Choosing a Cost-Effective E-Learning Suite
  • Mergers and Acquisitions: What Does it Mean to You?
  • Performance Support Tools: A Case Study
  • Free Webinar Series
  • LMS Customer Satisfaction 2005: An Industry Study of the Customer Experience
  •  

    Choosing a Cost-Effective E-Learning Suite

    The choices for potential buyers of e-learning technologies are becoming more complex every day as new tools and strategies emerge. This situation presents particular challenges for smaller companies and others with a limited budget. The cost to acquire the necessary components can run into the hundreds of thousands of dollars. How do organizations without large budgets take advantage of e-learning?

    The American Heart Association (AHA) is one such example. The AHA needed a low-cost, integrated training platform for its Continuing Medical Education (CME) program, designed to help health care professionals keep current with new research and treatments. The program combines satellite broadcasts, online courses, and conferences (over 200 workshops per year).

    This case study discusses the solution chosen by the AHA to automate the CME program which has a target population of approximately 100,000 professionals.


    Mergers and Acquisitions: What Does it Mean to You?

    We discussed the Oracle-Peoplesoft merger at length in our Member Research Bulletin. Bottom line: Oracle is focused on becoming the #1 provider of HRMS software, and competing heavily with SAP for the enterprise market. The LMS market, while interesting, is not Oracle's #1 focus.

    The Saba-Thinq acquisition is very similar to the Docent-Click2Learn merger of last year: the companies have a larger customer base but are now faced with a difficult product management challenge. The Upside: Thinq customers can migrate to Saba 5.x without a license fee, and now are doing business with a larger more sustainable company. The Downside: Migration costs are 3-5X or more higher than the cost of the software license. The real issue is whether or not these customers will migrate to Saba or perhaps look at another enterprise solution.


    Performance Support Tools: A Case Study

    With the rapid change of its call handling and claims systems, Aetna decided it needed a new approach to training its call center employees. Aetna's traditional classroom-based training programs were costly and not entirely effective.

    By monitoring call center employees' tasks over a period of time, Aetna's learning team found that these employees used roughly 20% of the training material 80% of the time. In other words, they perform a small subset of tasks on a daily basis, and a large number of tasks on an infrequent basis. As a result, Aetna decided to focus its classroom training on the tasks that are critical to an employee's every day job. These tasks and processes should be mastered by every call center employee.

    For other tasks, mastery is less important. Employees are unlikely to retain knowledge on tasks performed infrequently, so the traditional training on these tasks was ineffective. Instead, Aetna deployed performance support tools to provide the necessary information when needed, resulting in higher quality claims processing and lower overall training costs.


    Free Webinar Series

    We have two webinars slated for this month. This Thursday we will present "Performance Support Systems: How to Improve User Productivity."

    Given the high costs of training and support for software applications and systems, companies are looking for alternatives to traditional training methods. Performance support tools (or EPSS) have been shown to effectively reduce overall training and support costs and improve employee productivity.

    • "Performance Support Systems: How to Improve User Productivity"
    • Presented by Karen O'Leonard and Josh Bersin
    • Thursday, April 21, 2005
    • 2:00 pm Eastern / 11:00 am Pacific
    • SIGN UP NOW

    And you still have time to sign up for today's webinar, which discusses new tools and approaches in software application training that can be used to improve employee performance. Managers will learn how to target training to those people and tasks that need the most improvement. They will also learn how to monitor processes and refine training to meet ongoing application training needs.

    • "Improving Workforce Performance by Integrating Application Training with Process Improvement"
    • Presented by Josh Bersin
    • Tuesday, April 19, 2005 (TODAY)
    • 2:00pm Eastern/11:00am Pacific Time
    • SIGN UP NOW


    LMS Customer Satisfaction 2005: An Industry Study of the Customer Experience

    We recently released the largest ever study of customer satisfaction with Learning Management Systems. The study evaluates satisfaction on a wide range of factors, including product features, technical support, customer service, business partnership, and implementation - all from the customer's perspective. The study is designed to help buyers and vendors understand vendor strengths and weaknesses in the LMS market.

    Vendors included in this study are: CyberU, DK Systems, Generation21, GeoLearning, GeoMetrix, KnowledgePlanet, Learn.com, MeridianKSI, NetDimension, Pathlore, Peoplesoft, Plateau, RISC, Saba, SumTotal, and WBT Systems.

    What you will learn:

    • The top performing LMS systems and vendors across a variety of categories.
    • The key drivers of customer satisfaction with Learning Management Systems.
    • The latest industry benchmarks in cost of operation, hosting vs. in-house systems, and implementation strategies.
    • The differences among vendors and detailed satisfaction results.


    What's New

    Saba buys Thinq. Adobe buys Macromedia. Is the e-learning market consolidating? We don't think so - in fact the mergers indicate market growth. Read more in this month's article .

    In May and June we will publish some important new research. Watch for Rapid E- Learning 2005: What Works, our updated review of tools and best practices for building rapid e-learning programs, and Excellence in Training Governance, an industry study of best practices in organization, budgeting, and governance of corporate training.

    These reports will be free to our Enterprise members. Find out more about our E-Learning Research membership program.

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