Greetings!
Welcome to our special December issue of the Bersin
& Associates What Works in E-Learning
newsletter. This month highlights "2004 Year in
Review and our Top 10 Predictions for 2005," a report
which summarizes all our research in 2004 and a look
forward to 2005.
We'd like to thank all of our readers and research
clients for your support this year. We look forward
to another exciting year in e-learning in 2005.
| 2004 Year in Review and 2005 Predictions |
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In 2004 the e-learning marketplace "grew up."
Recent research tells us that now, more than four
years into the application of internet technologies to
training, as much as 20% or more of corporate
training is being conducted online. These numbers
are staggering: as much as $12-14 billion of total
training content, services, and technology is now
dedicated to e-learning. In 2003 estimates showed
that approximately 16% of training was conducted
via e-learning, indicating that the growth rate was
nearly 30%.
Here are a few of the top trends we saw in 2004:
- The LMS market grew by 20% or more in
2004, with hosted LMS providers achieving even more
substantial growth. In 2005, the fastest growing
segment of the market will be in the "mid-market" -
companies with 1,000 to 20,000 employees.
- The growth of rapid e-learning
continues. If you are not using a PowerPoint to
Flash
tool today, you will be soon.
- The LCMS market is poised for growth.
Now that nearly 60% of large corporations develop
their own e-learning content internally, they are
beginning to find that content development requires
a process-based approach. This realization is
breathing life into the LCMS market. We expect this
market to grow rapidly and we do not believe
buyers should select their LMS based on LCMS
functionality.
- We see growth in video-based and character-
based e-learning programs in the coming year.
Recently we have run across some very compelling
uses of flash-based video. It is now possible to take
a fantastic instructor or celebrity and "put them
online."
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| Simulation-based Application Training: A Case Study |
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Call center training is a challenge for many
businesses. Employees need to be trained on a wide
variety of software systems that are being updated
and changed regularly. One of the largest U.S.
property and casualty insurers was searching for a
more efficient and effective approach to train call
center employees on its new web-based enterprise
applications.
The company compared three
approaches to the training:
- its traditional approach of creating a
duplicate software environment that allows learners
to practice on the system before using the
actual "production" application;
- developing in-house simulations with HTML
and JavaScript that attempt to replicate the actual
application; and
- using an enterprise application simulation
tool to capture actual workflows and create
simulations that mimic real world call center
operations.
This case study details the differences among the
three approaches and describes a new instructional
strategy that, when combined with simulation-based
learning, has resulted in improved proficiency among
the company's call center employees.
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| Oracle buys Peoplesoft: What does this mean to the LMS market? |
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The Oracle acquisition of Peoplesoft is final. What
does this mean to the company's two (actually
three) LMS strategies? Both companies have strong
LMS development teams; both are focusing on similar
strategies.
Should you purchase an LMS from your HRMS
provider? Read our analysis of this important market
and our comparison of the Oracle, Peoplesoft, and
SAP LMS strategies. This report analyzed dozens of
enterprise LMS implementations and gives you best
practices and analysis to help you develop your
enterprise Learning Management Systems strategy.
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