Our WhatWorks® research coverage now encompasses a total of 11 new and expanded subject areas. These subject areas address some of the most urgent and current challenges in corporate talent management, and provide access to more than 200 research reports, tools, presentations, and other forms of relevant content, creating an even richer experience for our research members.
Members can access all of these areas through BersinInsights®, our groundbreaking platform that lets members personalize their access to content, making information relevant, easy to find, and highly practical – regardless of your level of sophistication.
To learn more about the subject areas, please see below for frequently asked questions, complete descriptions and links to complimentary reports and WhatWorks® briefs.
For more information on these new subject areas and details on Bersin's research membership, please contact us at firstname.lastname@example.org or (510) 251-4400.
|Subject Area Details
||Research for Members
||Complimentary Research and WhatWorks® Briefs
|Human Resources Practice Subject Areas
|Employee Engagement includes new research on the engagement services market, tools for employee engagement, our engagement process model, and best-practice case studies in employee engagement programs.
||Employee Engagement: Market Review, Buyer’s Guide and Provider Profiles
||Employee Engagement: Behind the #1 Metric
|Rewards & Recognition encompasses all aspects of modern recognition programs, including our new research on social recognition strategies, recognition benchmarks and examples, our employee recognition and rewards framework, and best-practice tools and case studies in high-impact employee recognition.
||High-Impact Performance Management: Five Best Practices to Make Recognition and Rewards Meaningful
||The Employee Recognition Maturity Model: A Roadmap to Strategic Recognition
|HR & Talent Analytics is one of the hottest topics in HR today. This subject area includes Bersin’s comprehensive research on BigData in HR, tools, and our new HR Measurement framework and primer. It will also include new research on vendor tools and best-practice case studies in HR and talent analytics.
||Big Data in HR: Building a Competitive Talent Analytics Function – The Four Stages of Maturity
||Making Better Decisions: Data, Big Data and You
|HR Tools & Technology now comprises research and best-practice tools in all areas of HR tools, including new research on core HRMS systems and cloud-based HR solution providers.
||Talent Management Systems 2013: Market Analysis, Trends and Solution Provider Profiles
||Learning Management Systems: Finding Your Way Through the Maze
|HR Planning & Strategy includes research and tools on High-Impact HR, including organization and governance, benchmarking, structure, roles, service delivery, and the role of the CHRO.
||The HR Measurement Framework
||The HR Factbook 2011®: Executive Summary
|Talent Acquisition Practice Subject Areas
|Employment Branding includes a variety of case studies, research bulletins, and best-practice reports on the critical area of employment branding.
||Employment Branding: From Recruitment to Retention
|Sourcing & Recruiting covers all areas of social and traditional sourcing and detailed tools and case studies on the many parts of the recruiting and candidate outreach process.
||The Talent Acquisition Framework: A Modern Approach for Recruiting Top Talent
|Screening & Interviewing touches all aspects of pre-employment screening, reference checking, best practices in the interviewing process, and the use of new tools and technologies (i.e. video) for scalable interviewing.
||People Intelligence: A Business Imperative for High-Performing Organizations
|Talent Management Practice Subject Areas
|Career Management covers the exploding area of career development programs, strategies, and models. This area includes a variety of tools, the Bersin functional and managerial career development model, case studies, and member webcasts on career development strategies.
||High-Impact Performance Management: Improving Development Planning
||Strategic Human Resources and Talent Management: Predictions for 2012 – Driving Organizational Performance amidst an Imbalanced Global Workforce
|Learning & Development Subject Areas
|Learning Culture One of the hottest new topics in L&D is the need to diagnose, improve, and manage learning culture. This subject area covers all aspects of Bersin's High-Impact Learning Culture research, new tools, videos, and best-practice case studies in high impact learning culture.
||Key Findings: Becoming a High-Impact Learning Organization
||40 Best Practices for Creating an Empowered Enterprise
|Performance Consulting has become a critical subject area for L&D success. This subject area includes new case studies, tools, and research on audience analysis and other parts of performance consulting, as well as best-practice case studies and practitioner videos.
||Performance Consulting: UnitedHealth Group Takes a Holistic Approach to Maximizing Performance
||Maximizing the Impact of Goal-Setting and Revising
Frequently Asked Questions
What does this mean to you?
1. New tools and best-practice research on today’s hottest
challenges in HR.
Predictive analytics, employee engagement, learning culture, pre-hire
assessment, social recognition, and employment branding are all critical
strategies which drive business performance. The new Bersin subject
areas give your organization all the information, tools, and professional
development you need to understand, implement, and grow your expertise in these
2. Integrated tools and research to help your entire team.
Now your entire organization can access an integrated set of practical,
research-based tools and information. All the Bersin subject areas
share similar models, frameworks, and best-practices.
For example, the new subject areas show how engagement is linked to recognition,
and how analytics can be used to measure and improve employee engagement and
your employment brand.
Rather than hire multiple consultants or browse the internet to learn about
these critical areas, your entire HR team can work together on these critical
initiatives, enabling people to share models, rapidly come up to speed, and
build world-class solutions.
BersinInsights® lets all the professionals in your organization
personalize their access to information, making information relevant, easy to
find, and highly practical – regardless of your level of sophistication. The
Bersin library is designed for easy use by everyone in the team –
from executives to new practitioners.
3. New solution provider and research provided weekly
All Bersin subject areas are updated constantly, so your membership
not only gives you the widest available set of research-based best practices,
but information is always current and up to date. All subject areas include
practitioner videos, new and updated vendor information, as well as regular
best-practice case studies and groundbreaking research. Every week Bersin
publishes new material, making these subject areas a place to visit
regularly as new needs and projects arise.
For more information on these new subject areas and details on Bersin's
research membership, please contact us at