Tuesday, January 17, 2012 01:16
My surprise is the opposite of yours - I find it hard to believe that about one fifth of the organizations you surveyed indicated they were average or above in terms of their expertise with Serious Games. Really - that many!
First a disclaimer - I am a believer in serious games, ARGs, and the like.
I would not want my company - nor most - to have expertise in serious games, but I would want them to be familiar with the concept and how it might be leveraged. ARGs involve the intersection of so many disciplines (game design, user interface, graphic design, animation, story telling, content expertise, programming, desktop technology, publishing) that most organizations normally have trouble justifying and probably don't possess.
And effective ARGs require serious upfront investment. I believe the latest numbers I have seen is that this type of eLearning (including offline interactions) requires at least $50,000 per hour of eLearning.
But I look forward to reading the report, and your other post. I am curious if other readers agree with me?
Posted by Anonymous
Friday, January 20, 2012 16:12
Just seeing your comment now. Sorry about that. Anyway, thanks for posting. I imagine the range of cost for effective ARGs is similar to the range of cost for effective e-learning for all the same reasons. What I'm hearing you say is you would outsource serious games at your organization (other than familiarizing your team with the concept) to gain the expertise you need and have no plans for ever developing within. Lots of companies make that decision. Most companies did that in the early days of e-learning too right? My point...they don't have to be difficult 100% of the time.
Posted by Janet Clarey
Todd Tauber, Vice President, Learning & Development Research, writes about how learning and talent development are fast becoming the last, best sustainable competitive advantages for businesses and individuals alike. He is interested in the changing learning landscape with the goal of helping learning professionals produce results.
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