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Our
Approach
People often ask us - what is your approach to understanding
the enterprise learning and talent management marketplace? How
do you differ from other industry analysts? How do you
maintain your neutrality when working with technology vendors,
consultants, and content providers?
First and foremost, we serve corporate training and HR managers.
Our #1 goal is to provide research-based, actionable information
about
What Works® in corporate learning and talent
management.
To fulfill that goal, we have developed a methodology which
keeps us abreast of best-practices, key new technologies,
industry events, and market dynamics.
The
What Works® Methodology
Our patent-pending methodology relies on primary
research directly to corporate users, vendors, consultants
and industry leaders. We regularly interview training
and HR managers, conduct large surveys, meet with managers
and executives, and seek-out new sources of information. We
develop detailed case studies every month. We have the
industry's largest database of statistics, financials, trends,
and best practices in corporate training (more than 1/2 million
data elements).
All our research is detailed and practical --
focused on identifying best-practices, methodologies, costs,
and lessons learned. We always include our analysis
and recommendations which you can use to improve your
performance, reduce costs, and reduce risk.
Research.
Insights. Results.
Our goal is to help you get results: improving the
effectiveness and efficiency of your corporate learning
and HR processes. We stay close
to current trends and issues and make sure that our research
is practical and useful to solve the program and organizational
problems you face.
We believe that the e-learning and talent management markets
are still in their infancy and will continue to change. As
new technologies appear, people find new ways to apply them
to training and learning.
After being in the market for many years we have learned that
only by studying applications of learning and talent management
can we fully understand best practices.
Relationships
with Vendors and Suppliers.
We regularly meet with most providers of technology, tools,
content, and services in corporate training. We consider
vendors a valuable source of industry insights and research.
Although we may perform custom research for vendors and provide
vendor services, we have no reseller or referral relationship
with any vendors. We do not "recommend" vendors
without research-based factual information and case studies
to back up our recommendations.
Value
to Clients.
One of our goals is client value. Our commitment to
our clients is that for every dollar they spend with us, they
should see at least $10 return in higher impact, lower cost,
or faster answers to their problem. To deliver this
value, we constantly strive to identify the insights, lessons
learned, and best practices which clients can put to use immediately. Hundreds
of world-leading organizations have joined our membership program
- we welcome you to join us!
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