The Corporate Learning Factbook® 2010: Benchmarks, Trends and Analysis of the U.S. Training Market

Date Published: 1/11/2010

Author: Karen O’ Leonard (more research by Karen O’ Leonard)

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Overview

The Corporate Learning Factbook is recognized as the industry’s most trusted source of data on training spending, staffing and programs. Executive Overview Audio Overview Table of Contents

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The 2010 Corporate Learning Factbook is the U.S. training industry's most complete and comprehensive study of corporate training budgets, spending, delivery volumes, staffing, and trends.  In addition to facts and statistics, this annual report contains extensive market analysis as well as guidelines on the use of this information for benchmarking your own organization with the study findings. 

The 2010 Corporate Learning Factbook looks at metrics over multiple years, with data ranging from 2005 to 2009.  So, not only do you get a snapshot of 2009 – a year in which the economic downturn significantly impacted corporate learning – but you also get information on important metrics in times of business growth.   

The study was conducted in partnership with Workforce Management magazine and resulted in data from more than 1,400 L&D organizations.  The report is a must-have for L&D executives who want to benchmark their organizations and establish key efficiency metrics. 

The report also provides data and analysis around the following trends:

  • How L&D spending and staffing have been impacted by the economic downturn.
  • Where L&D organizations are allocating resources and where they are cutting back.
  • How L&D organizations are changing their delivery methods, including the movement toward informal and social networking tools.
  • How L&D organizations are using external providers to fill resource gaps.

New this year: For the first time, agencies from federal, state, and local governments are included in our industry analyses.

In addition to information on U.S. training expenditures (including payroll spending), the 2010 Corporate Learning Factbook includes the following data, broken down by company size and industry segment:

 Spending and Staffing Statistics and Trends

  • Training expenditures per learner
  • Training staff to learner ratios
  • Payroll to total spending ratios
  • Technology spending to total spending ratios
  • Spending allocation by training program area
  • Spending allocation by employee group

Training Volume, Cost, and Delivery Statistics and Trends

  • Total student hours consumed per learner
  • Cost per student hour consumed
  • Training delivery methods used
  • Use of structured coaching in training programs
  • Use of structured collaboration in training programs
  • Top-, second-, and bottom-tier L&D priorities

Learning Technology Usage and Trends

  • LMS
  • LMS infrastructure
  • LMS installation type (internally installed vs. externally hosted)
  • LCMS (learning content management system)
  • Rapid e-learning  
  • Application simulation tools
  • Virtual classroom
  • Podcasting
  • Mobile learning
  • Communities of practice
  • Blogs
  • Wikis
  • EPSS (electronic performance support system)
  • KMS (knowledge management system)

Learning Outsourcing Statistics and Trends 

  • Custom content development
  • Instruction/facilitation
  • LMS administration
  • LMS operations
  • Learner support

Why You Need This Report

In its fifth year, the 2010 Corporate Learning Factbook is the market’s most comprehensive look at the training industry and its trends.  This highly popular and widely referenced study is extremely valuable for directing critical decisions and justifying upcoming investments.  You’ll find detailed benchmarking data on training budgets, headcount, resource allocations, delivery methods, technology usage, and outsourcing activities – all the vital data needed to benchmark and identify your own organization’s potential strengths and shortcomings.   

Please note: Bersin & Associates offers customized benchmarking for learning organizations that leverages existing and new research tailored specifically to your organization’s business, challenges, and needs.  We help you to define metrics, develop and execute a benchmarking plan, and provide data analysis and reporting to key stakeholders.  For more details, contact Donna Tomlinson at 561 455 0622, x223 or donna.tomlinson@bersin.com.

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