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Bersin & Associates to Host Press Event on Corporate Learning Management Systems at IMPACT 2009 Research Conference

Event open to all conference attendees; senior executives from leading LMS providers on hand to answer questions

Oakland, CA – March 19, 2009 – IMPACT 2009: The Business of Talent®, the only research conference focused on corporate learning and talent management, will include a special press event on the forces shaping corporate learning platforms today. Analysts will present highlights of a comprehensive, year-long research initiative, discuss LMS market projections, and review the current vendor landscape. 

The event, The Pivot Point for LMSs: Substantive Changes for New Era of Corporate Learning, will take place on Wednesday, April 15 at 7:30 a.m. ET.  This event will kick off the conference program for IMPACT 2009: The Business of Talent®, which will take place at The Renaissance Vinoy Resort in St. Petersburg, FL, from April 14-16.

Conference attendees and press members will have the opportunity to ask direct questions of Bersin & Associates analysts as well as senior executives from leading LMS providers.
Research findings will be published in the upcoming study, LMS and Learning Platforms 2009, scheduled for availability on April 14. The study shows the LMS market at a pivotal point, shaped by major trends such as the shift toward social, collaborative and informal learning; the growth of LMS adoption by small and midmarket companies; and the demand for enterprise-wide talent management capabilities. 

“This is a critical time in the LMS market,” said Chris Howard, research director. “We believe we’ll see a significant shake up over the next year. To stay competitive, solution providers must make substantial development investments to respond to new buyer demands – and of course, most budgets are tight right now. Additionally, HR system providers are fighting for the same market share. Corporate buyers must be acutely aware of market direction and trends when selecting technology providers and making platform-related decisions.”

Full details about IMPACT 2009, including the agenda, session descriptions, and speakers are available at  In addition to new research on the LMS market, Bersin & Associates analysts will present at the conference highlights from a range of recent research publications, including TalentWatch: Winter 2009The Essential Guide to Performance Management Practices, and The Corporate Learning Factbook 2009 as well as soon-to-be-published research on social learning platforms, succession management, new career models, and the disciplines for the modern training organization.

About Bersin & Associates

Bersin & Associates is the only research and advisory consulting firm focused solely on research in enterprise learning and talent management. Bersin & Associates’ WhatWorks® research and research-based services are designed to deliver actionable direction and to help improve operational effectiveness and business impact.
Bersin & Associates research members gain access to a comprehensive library of best practices, case studies, benchmarks, and in-depth market analyses designed to guide professionals in making fast and confident decisions. Research areas include planning and strategy, learning programs and delivery, talent management, technology and infrastructure, and measurement and analytics. Member benefits include in-depth advisory services, access to proprietary webcasts, on-site analyst visits, and strategic workshops. 

Bersin & Associates is the host of the only research conference on enterprise learning and talent management, IMPACT 2009: The Business of Talent®, scheduled for April 14 - 16 in St Petersburg, Florida. This year’s conference features more than 60 senior HR and learning leaders; many sessions will highlight cost-cutting strategies and ways to improve business impact through innovative approaches.

For more information, go to or call 561 455 0622, ext. 223.