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According to Bersin, it is difficult, if not impossible, to align and improve the business effectiveness of training investments without a measurement strategy. Yet Bersin & Associates research shows that fewer than 10% of corporate training organizations have an ongoing process for measuring the effectiveness and efficiency of training investments. The upshot is that many companies spend millions of dollars on training without any correlation to business impact.
The Training Measurement Book offers managers, executives, and training and human resource professionals a method for measuring their investments in a way that provides information that is actionable, credible, and meaningful to corporate leaders and business unit managers. Using the methods outlined by Bersin, readers can put in place pragmatic, useful, and easy-to-implement approaches for measuring training activities.
“In this book, Josh Bersin effectively tackles the hotly debated of area of training measurement, considered by many a topic shrouded in conceptual and statistical complexity,” said Dr. Vince Eugenio, vice president of human resources and enterprise learning solutions for Cardinal Health. “He takes a refreshingly clear and simple look at how to effectively measure the impact of training.”
The book examines the nine measurement areas that comprise the Impact Measurement Framework, details the seven-step training measurement process, and identifies best-practices, tips, and techniques that make training measurement practical and meaningful. In addition, the book discusses the use of tools, technologies, and systems that can make training measurement more efficient and ultimately more effective. The Training Measurement Book also contains illustrative case studies, examples, and an in-depth discussion of the topic of training analytics, to clearly show how organizations have implemented these measurement programs.
“For three years straight, almost all of the training managers we’ve surveyed have rated measurement as a top area for improvement,” said Bersin. “Yet while they know it’s important, few have measurement programs in place. Practitioners are typically frustrated by a range of common problems – including a lack of data and resources, an emphasis on ROI metrics, and confusion about the most meaningful measurements . It’s clear that new approaches are needed. My goal with this book is toclarify and simplify the topic with practical ways to implement a training measurement program,” he added.
The Training Measurement Book costs $50 and is available for purchase at Amazon (www.amazon.com), Barnes and Noble (www.bn.com) and Books-a-Million (www.bamm.com). Bersin is also the author of The Blended Learning Book (Pfeiffer, 2004).
About Bersin & Associates
Bersin & Associates is the only research and advisory services firm focused solely on research in enterprise learning and talent management. Bersin & Associates’ WhatWorks® research and research-based services are designed to deliver actionable direction and to help improve operational effectiveness and business impact.
Bersin & Associates research members gain access to a comprehensive library of best practices, case studies, benchmarks, and in-depth market analyses designed to guide professionals in making fast and confident decisions. Research areas include planning and strategy, learning programs and delivery, talent management, technology and infrastructure, and measurement and analytics. Member benefits include in-depth advisory services, access to proprietary webcasts, on-site analyst visits, and workshops. The company also offers a variety of strategic services for learning and talent management organizations. For more information, go to www.bersin.com or call 561 455 0622.