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Bersin & Associates Research Shows Market Potential For Talent Management Suites to be Significant and Still Untapped

Analysts estimate $2Billion market with 20% Annual Growth for Strategic
Talent Functions; Strong Buying Interest But Market Leadership Yet Unclaimed

January 16, 2008

Oakland, CA – January 16, 2008 – Bersin & Associates, the only research and advisory firm solely focused on What Works® in enterprise learning and talent management, today released its latest research study, Integrated Talent Management Suites: Market Realities, Implementation Experiences, and Vendor Profiles.

The Bersin & Associates study is the first to examine this market, estimated to be at $2.3Billion in 2008, which encompasses strategic HR functions such as recruiting, learning management, compensation, performance management, and succession planning.

“This is a highly important, yet still emerging market,” said Josh Bersin, president. “It is very reminiscent of the early ERP market, which essentially transformed corporate technology infrastructure. Facing significant talent challenges, which could potentially be exacerbated by economic pressures, organizations are eager to leverage technology to integrate all facets of talent management. However, few organizations have succeeded in tying together disparate HR systems to implement a complete solution.”

“On the other hand, vendor entries into this market have practically quadrupled. In just the last year, dozens of technology companies, from small software vendors to large ERP and payroll providers, have recognized the market opportunity. Yet, as of today, no single vendor offers a complete solution or has captured a leadership position.”

The Bersin & Associates research study details 20 vendors, all of which provided customer references and detailed product demonstrations. In addition to profiles of all vendors, the study includes capability charts for all functions; a MarketMap based on target markets and market presence; and a new Vendor Snapshot Analysis, which provides an at-a-glance comparison of vendor strengths and overall ratings based on customer satisfaction, architecture, product strength, and vision.

Vendors with highest ratings include CornerstoneOnDemand, StepStone, and SuccessFactors. Other important vendors include: Authoria, Halogen Software, HRsmart, Kenexa, Lawson,, Oracle, PeopleSoft, Plateau, Saba, SAP, Softscape, SumTotal, Technomedia, TEDS, Vurv, and Workstream.

The study, targeted to corporate, HR, and learning executives with responsibility for talent management strategy, includes detailed information on developing integrated talent management strategies, purchasing considerations, implementation priorities and guidelines, and the experiences of early adopters. The study also offers insight on market direction, including next-generation offerings with user-generated profiles and the software-as-a-service (SaaS) model, which is showing widespread acceptance and has helped fuel the growth of several vendors.

“Despite what vendors claim, implementing an integrated talent management technology strategy is not easy. In fact, it’s highly complex,” said Leighanne Levensaler, principal analyst and the study’s primary author. “The study’s primary goal is to help potential purchasers make sense of the market, determine how to prioritize, and understand the key criteria for an integrated solution. The potential business value of successful strategies is significant, but wrong decisions can be very costly.”

Integrated Talent Management Suites: Market Realities, Implementation Experiences, and Vendor Profiles is based on detailed surveys from 700 organizations, detailed interviews with 50 HR executives, and comprehensive briefings with 20 vendors. The study is available at no extra cost to all Bersin & Associates research members. Non-members can purchase the study for $1,795 by going to

For more information on the study, as well an executive summary and recorded market overview, go to To register for the webinar, “The Scoop on Talent Management Suites,” scheduled for Thursday, January 17, at 2:00 p.m. EST, go to

The study will also be discussed in detail at Bersin & Associates upcoming conference, IMPACT: 2008: The Business of Talent, scheduled for April 22-24 in St. Petersburg ( In addition to a research presentation, the conference program will include a panel of vendor executives who will discuss the technology and market challenges, implementation considerations, and product directions. Visit for details.

About Bersin & Associates

Bersin & Associates is the only research and advisory services firm focused solely on research in enterprise learning and talent management. Bersin & Associates’ WhatWorks® research and research-based services are designed to deliver actionable direction and to help improve operational effectiveness and business impact.

Bersin & Associates research members gain access to a comprehensive library of best practices, case studies, benchmarks, and in-depth market analyses designed to guide professionals in making fast and confident decisions. Research areas include planning and strategy, learning programs and delivery, talent management, technology and infrastructure, and measurement and analytics. Member benefits include in-depth advisory services, access to proprietary webcasts, on-site analyst visits, and strategic workshops.

Bersin & Associates is the host of the first research conference on enterprise learning and talent management, IMPACT 2008: The Business of Talent, scheduled for April 22-24 in St Petersburg, Florida (

For more information on Bersin & Associates, please visit or call 561 455 0622.