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Bersin & Associates Appoints Linda Galloway as Vice President of Marketing

October 24, 2007

Bersin & Associates, a leading provider of research and advisory services in enterprise learning and talent management, today announced the appointment of Linda Galloway as vice president of marketing. Galloway was formerly president of Apollo Associates, a public relations firm specializing in the enterprise learning market, and will be responsible for the company’s public relations, commmunications, and ongoing marketing operations.

“Linda has more than 20 years of experience in positioning, marketing, and public relations for high-value organizations like ours,” said Josh Bersin, president and CEO. “Her industry experience, strong communications skills, and seasoned judgment will make her a strong member of our executive team. She will also be a valuable leader as we continue to expand our portfolio of offerings and reaching out to new audiences.”

“In the four years we’ve worked with Bersin & Associates, I’ve witnessed the company’s incredible growth. From the beginning, I have been impressed by the quality and integrity of the company’s research, its commitment to customer service, and its strong vision. I view this as a once-in-a-lifetime opportunity, and I very much look forward to being part of this exceptional team,” said Galloway. Since 2000, Apollo Associates worked with companies such as Articulate, SkillSoft, NetDimensions, NetG, Exxceed, Expertus, Insight Educational Consulting, Genesys Software, Books24x7, SocratEase, Scientific Computing Associates, Intelliquest, ZooLogic, and WatchIT.com.

From 1997 to 2000, Galloway was vice president of marketing for Meta Group, an IT a research and consulting firm (bought by Gartner in 2005). During her tenure, she revamped the company’s brand, increased the company’s awareness through public relations, and expanded the company’s event strategy. She also held marketing management positions with Datalogix (purchased by Oracle), KnowledgeWare, and Prentice Hall Professional Software.

Founded in 2003, Bersin & Associates has grown into one of the premier industry analyst and advisory services in the HR and enterprise learning marketplace. The company offers research memberships and strategic advisory services which focus on delivering high impact business solutions through improvement in talent strategy, process, and systems. The company is hosting its first research conference, IMPACT 2008: The Business of Talent, from April 22-24 in St. Petersburg. More than 50 senior HR and learning executives have already committed to participating in the conference program.

The company’s clients include more than 60% of the Fortune 100 and more than 4,000 organizations throughout the world. The company’s well known WhatWorks® in Enterprise Learning and WhatWorks® in Talent Management research newsletters are read by more than 80,000 HR and training professionals worldwide.

About Bersin & Associates

Bersin & Associates is the only research and advisory services firm focused solely on research in enterprise learning and talent management. Bersin & Associates’ WhatWorks® research and research-based services are designed to deliver actionable direction and to help improve operational effectiveness and business impact.

Bersin & Associates research members gain access to a comprehensive library of best practices, case studies, benchmarks, and in-depth market analyses designed to guide professionals in making fast and confident decisions. Research areas include planning and strategy, learning programs and delivery, talent management, technology and infrastructure, and measurement and analytics. Member benefits include in-depth advisory services, access to proprietary webcasts, on-site analyst visits, and strategic workshops. For more information, go to www.bersin.com or call 561 455 0622.

 

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