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Bersin & Associates Research Shows Growth Year for Corporate Training Budgets and Staffing

Training Budgets Increase an Average 7% Among U.S. Organizations of All Sizes; Dramatic Growth of 20% in Health Care and Medical Organizations

Oakland, CA – November 28, 2006 – Bersin & Associates, the only research and advisory firm solely focused on enterprise learning and talent management, today announced the availability of new research on the state of the corporate training industry. The results will appear in the December issue of Training magazine, in its 25th annual report on the corporate training market and trends.

The Bersin & Associates study was conducted in August 2006, based on an online survey of more than 330 corporations in the United States with more than 100 employees.

“Over the past few years, the learning and development function in organizations of all sizes has grown in stature,” commented Josh Bersin, president and founder of Bersin & Associates. “Economic growth, new governmental regulations, and the challenges of an aging workforce have made learning and development a strategic business function. More organizations are viewing training as a key component to their long-term success, and are increasing budgets to invest in the future,” Bersin added.

Findings from the report include:

  • Organizations of all sizes and across nearly all industries reported higher budgets this year. Overall, training budgets increased an average of 7%.
  • The training budgets of health care companies have shown the greatest increase, up 20% over last year. More than 40% of health care companies also reported training staff increases this year.
  • Technology and financial services companies also reported large budget increases of 10% or more. The technology sector has the highest proportion of companies reporting training staff increases (69%), but this group also had a fair number reporting staff decreases (23%). Pharmaceutical companies also show a mixed story, with 40% reporting staff increases and 30% reporting staff decreases.
  • Instructor-led classroom training continues to be the delivery method of choice, used for 62% of all formal training. However, use of self-study e-learning continues to rise, now accounting for 15% of all training delivered.

The report also covers how companies are spending their training dollars, which skills are in most demand, and the rise in outsourcing. Readers will find information and statistics on the use of new approaches to learning, how programs are being delivered, and how delivery varies depending on company size, industry and type of training.

Chris Howard, principal analyst for Bersin & Associates, will present the study’s findings in detail at the Training 2007 Conference & Expo in Orlando, Florida. The session will take place on Tuesday, February 27, from 11:45-12:30. For more information, see:

Further analysis of the state of the industry research will be available from Bersin & Associates in an expanded study, “The Corporate Learning Factbook: 2007.” Go to for more information.

About Bersin & Associates
Bersin & Associates is the only research and advisory consulting firm focused solely on research in enterprise learning and talent management. Bersin & Associates’ WhatWorks® research and research-based services are designed to deliver actionable direction and to help improve operational effectiveness and business impact.

Bersin & Associates research members gain access to a comprehensive library of best practices, case studies, benchmarks, and in-depth market analyses designed to guide professionals in making fast and confident decisions. Research areas include planning and strategy, learning programs and delivery, talent management, technology and infrastructure, and measurement and analytics. Member benefits include in-depth advisory services, access to proprietary webcasts, on-site analyst visits, and strategic workshops. For more information, go to or call 561 819 6213.

About Training  
Training magazine is published by VNU Business Media USA. Training is the leading business publication for learning and development professionals. VNU, based in New York City, publishes 42 business publications and 17 directories, covering the entertainment, media, marketing, retail, travel, professional performance, real estate and design, and healthcare industries. In addition, the company stages 70 annual events and conferences and 65 trade shows, and operates 172 eMedia products (e-newsletters & websites).

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