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2007 Corporate Learning Factbook, the Most Comprehensive Study of US Corporate Learning Market, Released by Bersin & Associates

Broad set of benchmark data, analyzed by company size and industry sector, provides detailed market snapshot; Offers training and HR executives key indicators for benchmarking organizational effectiveness

Oakland, CA – February 14, 2007 – Bersin & Associates, the only research and advisory firm solely focused on enterprise learning and talent management, today announced the availability of the 2007 Corporate Learning Factbook. One of the company’s most popular studies, the 79-page Factbook offers corporate executives baseline metrics which can be used to efficiencies of their own corporate training initiatives. The study is based on data collected by an August 2006 survey conducted in partnership with Training Magazine.

The Corporate Learning Factbook analyzes a wide range of metrics, including: budgets, expenditures per learner, cost per student hour, program priorities, budget allocations, staffing sizes, staff to learner ratios, staff to total spending, technology usage and budgets, and outsourcing spending. The Factbook also includes 130 data points broken down by company size and industry sector, so executives can compare their own metrics with those from comparable organizations.

The study also provides quantitatively-supported analysis on trends shaping the learning market. Representative findings include:

  • The corporate learning market continues to grow, with budget increases averaging 7%. Total training spending grew from $51.1B in 2005 to $55.8B in 2006; spending on products and services grew from $13.5B in 2005 to $15.8B in 2006.
  • While budgets have increased, salary spending over the last four years has remained relatively flat. In 2005, 73 cents of every training dollar went to payroll expenses; in 2006, payroll expenses were 65 cents of every dollar.
  • Learning technologies are widely used by companies of all sizes. Almost 60% of respondents use virtual classroom technologies, 40% have learning management systems, 25 to 30% use application simulation and rapid e-learning tools, and 14% use learning content management systems.
  • The average spending per learner is $1,273. The highest spending sector is technology ($2,763) and the lowest is retail ($519).
  • When it comes to learning programs, sales training and management/supervisory training are the program priorities for most learning organizations.
  • Outsourcing continues to grow, with highest planned increases in custom content development and LMS hosting.

“This study is the most detailed and up-to-date view of corporate learning and development available,” said Karen O’Leonard, research director for the study. “Our rigorous research methodology, combined with the extensive survey database we have built over the last few years, gives us a unique ability to quantify key metrics and provide fact-supported analysis of important trends.”

Bersin & Associates analysts will discuss findings and offer benchmarking guidance in an upcoming webinar on Tuesday, February 27, from 2:00 to 3:00 p.m. Eastern time. To register, go to http://events.interwise.com/?p=500589&t=7&s=bersin.

The Corporate Learning Factbook is available at no cost to Bersin & Associates research members. Copies can also be purchased for a limited time for $595. For more information, go to www.bersin.com/factbook.

About Bersin & Associates
Bersin & Associates is the only research and advisory consulting firm focused solely on research in enterprise learning and talent management. Bersin & Associates’ WhatWorks® research and research-based services are designed to deliver actionable direction and to help improve operational effectiveness and business impact.

Bersin & Associates research members gain access to a comprehensive library of best practices, case studies, benchmarks, and in-depth market analyses designed to guide professionals in making fast and confident decisions. Research areas include planning and strategy, learning programs and delivery, talent management, technology and infrastructure, and measurement and analytics. Member benefits include in-depth advisory services, access to proprietary webcasts, on-site analyst visits, and strategic workshops. For more information, go to www.bersin.com or call 561 455-0622.

Press Contacts
Apollo Associates LLC
Linda Galloway, 203/790-1591
lgalloway@apolloassociates.com

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