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Bersin & Associates Research Projects EMEA Spending on Learning Management Systems Will Grow 12 Percent in 2012, Outstripping Global Growth Rate

New Learning Management Systems Buyer’s Guide Delivers the Insights and Data Buyers and Sellers Need to Navigate the more than €1.4 Billion Global LMS Market

AMSTERDAM, Netherlands, October 25, 2012 -- Bersin & Associates, the leading provider of research-based membership programs in human resources (HR), talent and learning, today at HR Tech Europe announced new research that estimates spending on Learning Management Systems (LMS) in the Europe/Middle East/Africa region will grow 12 percent in 2013, outpacing the anticipated global spending growth rate of 10.4 percent in 2013. The findings are included in Bersin & Associates’ new comprehensive research report Learning Management Systems 2013: The Definitive Buyer’s Guide to the Global Market for Learning Management Solutions, available now to Bersin & Associates WhatWorks® members and for sale to non-members.

Summarized in a Bersin & Associates complimentary WhatWorks brief, “Learning Management Systems: Finding Your Way Through the Maze,”the research also shows that despite on-going consolidation in this €1.4 billion (US$1.8 billion) market, customers find it an increasingly complex and difficult market to navigate. In this turbulent climate, the Learning Management Systems 2013 research provides an indispensable market guide for both buyers and sellers. It delivers a host of facts and statistics about the market, information on primary product functions and key features, product architectures and roadmaps, and a view of the competitive landscape that highlights key differentiators.

“Buyers are struggling to understand the global LMS market which, with over 500 providers, is one of the most complex and dynamic in the industry,” said Josh Bersin, chief executive officer and president, Bersin & Associates, who is giving multiple presentations at HR Tech Europe (see details below). “The Learning Management Systems 2013 report is an indispensable market guide for both buyers and sellers, delivering the detailed data and practical wisdom needed to navigate and understand this market maze.”

The study found that as features commoditize and providers multiply, with growing numbers of easy-to-implement Software as a Service (SaaS)-based systems and flexible pricing models, LMS buyers face an extensive number of available choices and differentiating providers grows harder even though basic functionality is fairly common. To assist buyers, the Bersin & Associates LMS report analyzes more than 50 providers. It also offers in-depth profiles on 19 key players, including nine participating providers with headquarters in Europe.

Learning Management Systems 2013 delivers critical insights that leaders need to consider:

  • This is a global market with no clear leaders. With more than 500 providers worldwide, none of whom has greater than nine percent market share, emerging providers may have similar or greater capabilities than market leaders. Collectively, European-based companies represent about 12.9 percent of the global LMS market, a share that Bersin & Associates’ LMS research anticipates will grow to 16.3 percent in 2013. As a result, a buyer no longer needs to stick with a major global provider. A buyer may find the right solution in their own backyard.
  • New social capabilities are reinventing the learning management market. Nearly half of large organizations are purchasing social platforms at the departmental level to learn about them and to test their effectiveness. These social capabilities are not yet integrated into mainstream platforms. Organizations that understand the most effective social applications for their strategy will be best equipped to evaluate next-generation providers as they integrate these capabilities.
  • Slower market growth and the commoditization of LMS features make this a buyer’s market. Between 2012 and 2013, the study predicts relative growth will slow to 10.4 percent globally from a relative growth rate of 14.7 percent in 2011-2012. Slow growth of the global economy, saturation of the market for large and global enterprises, a proliferation of providers with easy-to implement SaaS-based systems and flexible pricing models will contribute to a slowing of growth. These factors, along with the commoditization of LMS features, will give buyers an edge in this market.

The full report, Learning Management Systems 2013: The Definitive Buyer’s Guide to the Global Market for Learning Management Solutions, is available for approximately €1525 ($1,995) for a PDF. For more details go to:

Josh Bersin speaks on “New Talent Tactics: Building an Agile Business in a Borderless Workplace,” at 12:15 CEST on October 25 at the Next Gen Talent event, co-located with HR Tech Europe, Amsterdam RAI.

Josh also moderates an HR Tech Europe Keynote Panel at 4 p.m. CEST on October 25 and delivers an HR Tech Europe keynote, “The Next Big Step in Integrated Talent Systems: Why Big Data Matters,” at 11:15 CEST on Friday, October 26.

Bersin & Associates Vice President, Research David Mallon leads a workshop on “Tools and Tech Strategy for a High-Impact Learning Culture” at 13:45 CEST on October 26, as part of an “Ask the Experts” workshop series co-located with HR Tech Europe.

Those interested in learning more about Bersin & Associates or its WhatWorks® membership may email or call (510) 251-4400.

For media queries, email or call (415) 465-2711.

About Bersin & Associates

Bersin & Associates, based in Oakland, California, is an award-winning provider of proven people strategies that leaders and their organizations need to deliver exceptional business performance. Our WhatWorks® research membership gives Fortune 1000 and Global 2000 HR professionals the research-based information and tools they need to drive bottom-line impact for their organizations. 

Members use our insights and tools to design and implement best practice solutions, benchmark against others, and select and implement systems. A piece of Bersin & Associates research is downloaded every minute during the business day. More than 5,000 organizations worldwide use our research and consulting to guide their HR, talent and learning strategies.