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“Candidate relationship management” (CRM) is a strategy for administering the interactions of talent acquisition functions with job applicants and potential candidates. It involves using technology, not only to organize, automate, and synchronize candidate-related business processes, principally sourcing and recruiting activities—but also to promote the employer brand, and the development of talent pools or communities. CRM also includes building a positive candidate experience, managing candidate communities, and maintaining positive relationships for those candidates not selected.
Please Note: "CRM" can refer to "customer relationship management," as well as "candidate relationship management."