Register
Register today to become
a Bersin guest.
   |   

Talent Network

A "talent network" is a social network designed to attract and engage people in a company's brand. Typically sponsored by the talent acquisition team, the intent of a talent network is to create highly engaged people who want to learn more about the company and, eventually, who could become employees. Such a network can reach alumni, prospective candidates, and even previous candidates for positions.

 

To create a highly powerful talent network, an organization should regularly publish content about the company's products, initiatives, work in the community, and other information that is both interesting and valuable to job candidates—it is not a place to simply post jobs. Talent networks need to be managed, so companies should assign one or more employees to act as network managers, along with having internal subject-matter experts who can continuously post great content.