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Job profiles define the required skills, competencies, certifications, work experiences and other attributes required for success in a particular job or role.
Job profiles are a fundamental building block for any strategic talent strategy: they establish the ground-rules and criteria for hiring, they establish standards for evaluation of performance, and they are used by managers to make sure teams are organized in an efficient manner. Most companies have job profiles defined in job families (e.g. a database programmer fits into the family of database professionals, which fits into the family of IT professionals). These families can be purchased off-the-shelf from many providers but are often custom developed as part of HR and organization design.