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“ADDIE” is a standard instructional design model that stands for analyze, design, develop, implement, and evaluate. A generally accepted approach to developing instructional (traditional) programs, the ADDIE model was developed in 1975 by Florida State University. 


In today's informal learning programs, designers must add on-demand, social, and embedded learning into their learning environments. It is also very important to do detailed audience analysis, which often involves building "personas" which describe various learner types.


These other approaches to learning (described in our Enterprise Learning Framework) go beyond the traditional approach to instructional design. We have also published a model for the development of e-learning, the Four Stages of E-Learning,  which allow the instructional designer to consider the goal for an e-learning course from among four categories:   

  • Information DistributionInforming people about a topic or change (i.e., notifying salespeople of a new price list)
  • Critical Information DistributionInforming people about a topic or change, and checking that they have read and understand the information (i.e., notifying people of the price change and asking them questions to validate that they understand it)
  • Skills DevelopmentDeveloping specific skills and capabilities (i.e., giving learners a simulation or assignment with pricing to help them in understanding how to apply the new price list)
  • Certified Skills DevelopmentDeveloping skills, and certifying that the learning has reached competency or mastery; this is done typically by giving the learner a set of certification tests and validations, as well as delivering information and skills-development exercises (i.e., certifying, through various tests, that an individual is now empowered to change prices)