Become a WhatWorks® Member and gain access to all research resources.
See our Membership FAQs
“ADDIE” is a standard instructional design model that stands for analyze, design, develop, implement, and evaluate. A generally accepted approach to developing instructional (traditional) programs, the ADDIE model was developed in 1975 by Florida State University.
In today's informal learning programs, designers must add on-demand, social, and embedded learning into their learning environments. It is also very important to do detailed audience analysis, which often involves building "personas" which describe various learner types.
These other approaches to learning (described in our Enterprise Learning Framework) go beyond the traditional approach to instructional design. We have also published a model for the development of e-learning, the Four Stages of E-Learning, which allow the instructional designer to consider the goal for an e-learning course from among four categories: