We know from our LMS 2011 research that the LMS market is experiencing more fragmentation, specialization, and globalization. We also know that we primarily see this in three overlapping spaces: (1) integrated talent management suite providers (the fastest growing space, especially for large organizations and where we are also seeing mega LMS/TMS mergers), (2) social learning platform providers, and (3) providers specializing in niche solutions (i.e., specific vertical markets like healthcare, unique needs like extended enterprise learning, and specialized delivery methods like mobile).
However, for such a mature market, we also know that many buyers of LMSs are generally frustrated with their systems and that is one reason we are seeing these changes – you are driving them. As the character Howard Beale said in the movie Network, “WE’RE MAD AS HELL AND WE’RE NOT GOING TO TAKE IT ANYMORE.” That’s probably why I sat up in my seat a bit during my briefing with Intellum when I learned that they had a 98 percent renewal rate. 98. Percent. Not many frustrated buyers there.
Intellum has been around since 2000. My briefing was on its Rollbook LMS with a sneak peak at something call GroupDock.
Here are some of my rough notes from the Rollbook LMS briefing:
Intellum also does custom content. Implementation is 1 day. My impression is that it is ridiculously easy to use. That's really their value proposition.
Now if you’re a small or medium sized business shopping for an LMS to administer and track training and create and serve up e-learning you can use the following tips for avoiding long sales cycles and complicated comparisons.
Yes, Intellum will accommodate any organization’s years-long sales cycle. Yes, Intellum can crank out an RFP response if that’s what you require (and you’ll find a wealth of info in that link). But you can also just test drive Rollbook, buy it online (they have an install option), and be up and running without even talking to a sales rep. I once bought a minivan on my lunch break. Now I can buy an LMS that way. There aare many organizations – especially small and medium sized - that won’t find that a maddening experience AT ALL.
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Mark Vickers, senior analyst for L & D, writes about how learning and talent development are fast becoming the last, best sustainable competitive advantages for businesses and individuals alike. Janet Clarey, senior analyst for L & D, writes about the changing learning landscape with the goal of helping learning professionals produce results.
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